Creative Social Media Marketing Agency Sydney That Converts
Social media is our playground. We dive deep into it so you don’t have to, making it easy for your business to build a holistic brand. Imagine social media as a giant lever that can lift your business to new heights—that’s the kind of power we’re talking about. And if terms like “flat lay“, “selfie“, or ever-changing algorithms sound annoying to you, don’t sweat it. We’re here to help every step of the way.
We proudly serve businesses across Sydney and Australia, offering social media marketing and management services that work. Whether you’re a:
- Fresh food and beverage brand near 285 George St.
- A cozy new eatery near 44 Bridge Street.
- Don’t have time to build a personal brand.
- Or looking to boost your established brand’s online presence.
We treat every client with the same enthusiasm and dedication. Our secret sauce? A blend of personal attention, deep acquaintance of buyer persona, micro step-by-step solutions, and proven strategies that transform leads into loyal customers.
Crunchy Digital isn’t just another social media marketing agency in Sydney, We’re your partner in making your business stand out and succeed.
Claire Stevens
Founder Crunchy Digital
Real Sydney SMM Case Studies Worth Sharing
From construction firms to big home decor names, our clients are winning big. Whether it is an increase in organic followers, high clicks, impressions, viral reels (on Instagram), audience retention, increased watch time, high-quality leads, or seeing sales soar, we have done it all. These aren’t just claims. See by yourself:
Australian Construction Firm
Boosting online presence through social media marketing
- +30 LinkedIn followers/month
- +70 Instagram followers/month
Home Decor Store
Styling Sydney’s homes with content-driven social media marketing campaigns
- 170k Impression/month
- 3.4k Clicks/month
- 2.06% click-through rate
- $0.20 cost-per-click
- Average of 29 adds to cart per month
Online Clothing Store
- 123k average impressions per month
- 4,470 average clicks per month
- 3.60% click-through rate
- $0.46 cost-per-click
- $9,000 total client spend
Some Of The Awesome Brands We Have Worked With In Sydney & Internationally
As a top social media agency, we’ve helped businesses grow in Sydney and beyond, utilising the most profitable social channels. Our social media marketing agencies team ensures that every campaign is tailored to drive traffic and generate leads for our clients.
Crunchy Digital: Not Just Any Sydney SMM Agency, The One Your Brand Needs!
I’ve been in the marketing game for over 8 years, with a Bachelor of Commerce with a major in Marketing and a minor in Psychological Science. To be honest, it’s been a fair dinkum ride working with some of the biggest names in Australia’s predominant media publishers, like Channel 10, Foxtel, and Channel 7.
Also, working with some of the world’s biggest brands, including IKEA, American Express, Volvo, etc. was a cracker. However, I wanted to roll up my sleeves and work closely with Aussie business owners who are dead-set and passionate about what they do. Why?
Because I had a vision in my mind that said how digital should and could be better, transparent, and could deliver value.
So, in 2018, I launched Crunchy Digital after discovering that many business owners in Sydney were unsure about their digital marketing strategy and needed to implement effective campaigns to get more sales in the new world of online business. Fast forward over five years, my Crunchy Digital crew and I have been flat-out helping hundreds of businesses from all walks of life. We’re all about creating user-friendly websites, Search Engine Optimisation, Paid Advertising, Content Marketing, and Social Media Marketing in Sydney.
What sets us apart? It’s our commitment to working alongside you. We believe the best results come from a partnership, blending our expertise (whether it’s in Facebook, Snapchat, Instagram, Tiktok, Pinterest, LinkedIn, or YouTube) with your unique brand voice to engage and grow your organic audience. Whether you’re local to Sydney or reaching out from across the globe, our services are tailored to meet your needs, offering a seamless blend of creativity, the observing creator’s eyes, strategy, and genuine interaction.
Why Crunchy Digital? We were once in your shoes, looking for a social media marketing agency that could truly deliver results in this alpha generation. Frustrated by the search, we decided to be the change we wanted to see for our business. Pooling together top social media marketers’ talent and the most effective strategies, we’ve turned goals into achievements, and we’re ready to do the same for you.
Although you have glimpsed our case studies and seen the difference we’ve made for our clients, Inspired? Then, let’s connect. Reach out to discover how we can craft a social media strategy that not only meets but exceeds your expectations.
Welcome to the Crunchy Digital family – where your social marketing journey is about to take off.
Benefits of Choosing Crunchy Digital
for Social Media Marketing
Expertise
Our SMM experts tailor your brand's social media to hit the mark with trends and connect you to ideal audiences. We craft sharp campaigns that bring & connect your brand straight to warm prospects. It's about smart, effective work without manipulative marketing tactics.
Tailored Strategies
We take a different route when it comes to strategy. No rehashing what's worked for others. We dig into the reasons behind our choices, ensuring every strategy is handpicked for our client's goals. It's like seeing the bigger picture. That means understanding our client's HIT goals and their audience's journey inside out.
Time Efficiency
We manage your social media marketing aspect. That's one less thing on your plate and more time for the core task of your business that you're passionate about!
Community Growth
Getting your target audience to trust you is a long-term game. It's not something that happens overnight; neither we claim this nor force our clients to buy followers. But we do this by sharing your business's BTS, getting them off to your newsletters, and framing the content that speaks directly to your target audience.
Fresh Perspective
In addition to social media marketing, we offer a complete digital presence, including SEO, SEM, and content marketing, providing a one-stop solution for all your online marketing needs.
Transparent Reporting
With easy-to-understand reporting, Crunchy Digital ensures you have clear insights into the performance of your social media campaigns.
Sydney's Choice for Premier SMM Services: Why Crunchy Digital Leads the Way!
Why we lead- is because we know social media marketing/management is way more than just making a few posts every week. We bring you the full deal, including outbound strategies, creating content, running campaigns, and more. Get ready to see your social media game fly high with our SMM services.
Social Media Audit
Our approach to social media audits is both meticulous and insightful. We start by getting a clear picture of where your brand stands online. What do your followers love? What could be better? What are your past engagement results? How many accounts did it reach? What's the quality of your posts and other relevant metrics?
Community Management
Building a strong connection with your audience isn't just nice to have; it's a cornerstone of creating lasting brand loyalty and keeping people hooked on what you're offering. Now, when we talk about rolling up our sleeves for some good old Community Management, we're diving into the world of comments, those thumbs-up likes, following interesting folks, and getting into the mix with the content that your audience and the big players in your field are putting out there.
1:1 consultation
Our consultation is a strategic brainstorming session tailored just for you. We'll navigate the complexities of social media marketing together, leaving no room for excuses about algorithms. Our objective is clear: to define 3-5 tangible goals for your social media efforts. And the cherry on top? Gaining a deeper understanding of who your target audience really is. That's what we're bringing to the table in our consultation.
Social Media Strategy Development
Our marketing team crafts unique strategies that resonate with your business goals, optimising social media channels for maximum engagement.
Social Media Strategy
Our SMM experts craft unique strategies that are based on your target audience's psychographics, preferred platforms, demographics and more. Because people don't buy things, they buy feelings.
Content Creation and Curation
In the ever-evolving world of digital marketing, stellar content is paramount for any successful social media campaign.
Social Media Advertising
Leaving your marketing automation to fate—or worse, the unpredictable 'Facebook Marketing Gods'—is a no-go. So why not chat with our paid social wizards? We're all about zooming in on your business objectives and showcasing them to the right crowd, ensuring your investment not only returns (keeping your KPIs in check) but brings in a hefty profit.
Performance Tracking and Reporting
Social media analytics is one of the core focuses of Crunchy Digital. We use comprehensive performance tracking and social media marketing tools to monitor the effectiveness of our social campaigns.
Social Media Management
Were you toiling to get noticed on social media or lacking that organic reach? Let us jump in! We're here to chat, dive deep into what makes your brand special, and handle your social media platforms like pros.
Influencer Marketing Sydney
This strategy hinges on leveraging endorsements from well-known personalities to advertise your products. Influencers have an established follower base. Collaborating with them can help you tap into their audience, exposing your content to a wider demographic. But there's a twist. We only partner with those influencers who align with your brand's values and niche, ensuring their audience is a good fit for your products.
Messenger Marketing Sydney
Messenger marketing isn't just for catching up with friends anymore. Nowadays, it's a powerful tool businesses use to showcase their products and services right in your inbox (through platforms like Facebook Messenger and WhatsApp). It's all about making connections, raising awareness, getting the word out about what they offer, nurturing leads, and, yes, clinching those sales. .
Social Media Management
Were you toiling to get noticed on social media or lacking that organic reach? Let us jump in! We're here to chat, dive deep into what makes your brand special, and handle your social media platforms like pros.
How Our Tailored Social Media Marketing & Management Packages Work
Engagement
Ignite engagement among your prospective audience through interactive creative content and compelling narratives, fostering meaningful connections.
Brand Perception
Build and manage a positive social media image, influencing new customers through effective online community building.
Discoverability
Increase your brand’s visibility on various social media platforms like Facebook, Instagram, Twitter, and LinkedIn, enhancing your organic reach.
Advocacy
Mobilise your existing customer base to amplify your brand’s message, leveraging social influence and fostering organic growth.
From First Click to Viral Impact: Navigate Our Social Media Management Process!
We’ve mapped out our six-step journey to onboard our Sydney business owners and build their social media strategy, ensuring it’s as unique as their brand.
01.
Sign the Contract and Initiate OnBoarding
Once our discovery call is in the books, we’ll get a contract out to you that includes essential information—like costs, work segments, payment terms, NDA, and other crucial details. Sign it, and we’re good to go for the next step: a detailed onboarding questionnaire.
02.
Welcome to the Team: Starting with a Kick-Off Call
- Once you’ve filled out the questionnaire, we’ll jump on a call to get things rolling. Before that, we’ll send over a welcome pack outlining everything you need to know.
- It’s like a quick guide to what we’re about to embark on together. You’ll find a brief recap of your goals, a snapshot of the services we’ll dive into, and a clear roadmap showing the milestones we aim to hit together.
- Plus, we’ll introduce you to the tools we’ll be using just to make sure we’re on the same page and to keep any hiccups at bay.
03.
Access To Social Media Accounts
- Post-call, we’ll just need to gather your social media IDs and passcodes (of those handles where the work needs to be done) and admin access to your Facebook Ads Manager and Google Analytics.
- Rest assured, safeguarding your login details is at the top of our list—we have a solid system to keep your information secure.
04.
Conducting Social Media Audit and Research
- We’ll peel back the layers of your current social media strategy, eyeing your brand through a magnifying glass.
- Then, we dive into the competitive landscape (research part), sizing up your top 10 rivals to uncover their brand voice—and how their audience—clicks.
- It’s all about finding those loopholes, giving us the edge to tailor a bespoke strategy (we did during an audit) that’s not just shrewd but spot-on for your brand.
05.
Initiating Work & Keeping Briefed
- It’s time to bring your social media strategy to life! We’ll begin by meticulously crafting and scheduling your content, all neatly organized within a content calendar.
- Monitoring the right metrics is key, isn’t it? To ensure you’re always in the loop, we’ll provide you with a personalized digital dashboard, giving you a clear picture of the return on your ad spend (ROAS).
Most Profitable Social Media Platforms
to Grow Your Business
With the rise of various social media marketing agencies, choosing the right platform is crucial. And with our regular reporting, we make ensure you’re on the right track.
With over 2.8 billion monthly active users, Facebook remains a vital platform for businesses of all sizes in Sydney, Australia. Its diverse user base and robust advertising tools make it an excellent platform for lead generation, community engagement, and social campaigns.
Instagram, a favourite among digital agency professionals, focuses on visual creative content, making it ideal for brands looking to showcase their products or services through high-quality images and videos.
LinkedIn, often utilised by full-service digital agencies, is a professional network that connects businesses and professionals in Sydney. It’s an ideal platform for B2B marketing and influencer marketing.
TikTok
Known for short, engaging video content, TikTok has rapidly become a favourite among younger audiences in Sydney, Australia. It’s viral nature and creative tools offer unique opportunities for brand exposure and user-generated content.
Youtube
As the second largest search engine, YouTube is a must for video marketing in Sydney. It allows businesses to showcase products through tutorials, reviews, and creative video content, reaching a wide and engaged audience.
Known for real-time updates and conversations, Twitter is a powerful platform for businesses looking to engage with customers, share news, and participate in industry trends. Its concise content format encourages frequent interactions.
A platform for inspiration and discovery, Pinterest is particularly effective for businesses in Sydney’s creative, fashion, wedding, home decor, and food industries. Its visual boards allow users to save and share ideas, driving traffic to websites.
Want to Unlock Your Business Potential with a Social Media Agency in Sydney?
Unlock unparalleled social media growth with Sydney’s best SMM agency. Dive into a strategy session with our social media marketing experts and unearth the potential of your business in Sydney’s digital marketing landscape.
Why Is Social Media Marketing Important?
Social media has grown into a pivotal tool for crafting brand narratives, fostering engagement, and converting leads. A premier social media agency can elevate SMEs in Sydney, devising social media strategies that connect with prospective customers. Commence your journey with Crunchy Digital, one of the top-rated social media marketing agencies in Sydney, and let us pinpoint the most profitable platforms tailored for your venture.
What Results Can I Expect from Social Media Marketing and Management?
Social Media Marketing for businesses in Sydney and beyond is a fantastic way to build brand awareness and use specific calls to action to inspire activity from your followers and boost lead generation. Depending on your service level, you’ll receive regular reporting on your results or access our customised Crunchy Digital dashboard, where you can measure and track your engagement, follower growth, reach, and more. For businesses wanting to experience growth on their social platforms, we recommend pairing social media management with social media advertising or performing manual engagement with your audience.
See What Our Clients Have Said
Our commitment as a leading social media marketing agency in Sydney is evidenced by the feedback from our clients. By navigating the evolving landscape of social media platforms, we ensure that our clients’ brand awareness reaches optimal levels, driving real results.
Sydney’s Trusted Social Media Agencies Specialists
Our marketing team at Crunchy Digital consists of adept social media strategists, content creators, and experts who have significant experience working with various social media marketing agencies. Their dedication ensures that our clients receive nothing but results-driven social campaigns tailored to their business goals.
Claire Stevens
Sydney’s Trusted Social Media Agencies Specialists
Claire, Crunchy Digital’s founder, has extensive experience as a social media expert in Sydney. With a background in marketing and psychology, Claire’s interests lie in creating content that entices and engages brands’ target audiences in various industries. Her social media strategy and skills were honed through years of working with some of Sydney’s top brands.
Maddy
Social Media Marketing Manager
Maddy brings exceptional content creation and social media management skills to the Crunchy Digital team. With a Bachelor of Commerce (Marketing) and experience in social media for businesses in Sydney, particularly in the health and wellness industry, Maddy’s eye for unique content forms the foundation of our client’s social media strategies.
Betty
Social Media Marketing Manager
Betty joins us as one of Crunchy Digital’s talented social media content managers, creating engaging posts, reels and written content for our clients. With experience in the tourism, construction and hospitality industries as a social media content creator, Betty brings outstanding skills in graphic design, social media management, content writing and research.
Our Industry-Leading Social Media Marketing and Management Tools
At Crunchy Digital, we leverage top-tier social media management and analytics tools designed to empower businesses of all sizes to achieve their social media goals. These tools, combined with our marketing team’s expertise, ensure a holistic approach to digital marketing that covers all bases, from influencer marketing to paid social ads.
In The Media
Crunchy Digital In National Liquor News
Crunchy Digital Founder Claire wrote a double spread in National Liquor News’s September 2021 issue! Claire shared her tips on capturing engaging product photos using just a phone and a few handy tricks. If you’re looking for some insightful tips on taking photos for your business or content ideas to strengthen your digital presence, contact us for a consultation.
Panellist at the Stockbrokers and Investment Advisers Conference
Crunchy Digital’s founder, Claire, addressed a gathering of 200 stockbrokers and financial industry professionals on optimising social media marketing. She, along with fellow panellists, explored digital marketing’s evolution in finance, emphasised tailored content, weighed outsourcing vs. DIY, and offered insights on seamless social media and marketing management.
Crunchy Digital at Digital Transformation Live 2023
In June 2023, Crunchy Digital had the honour of showcasing at the prestigious Digital Transformation Live Expo. Hosted at ICC Sydney in Darling Harbour, our team engaged with numerous business owners, discussing potent strategies for digital transformation and achieving automated lead generation.
Frequently Asked Questions
We specialise in all major social media platforms, including Facebook, Instagram, LinkedIn, TikTok and more. We’ll help you determine which platforms are the best fit for your brand and target audience. We aim to streamline your social media strategy for the most effective channels for your brand.
A well-crafted social media strategy is the backbone of any successful online marketing campaign. It provides a clear roadmap for your social media campaigns, ensuring that every post, like, and comment aligns with your business objectives. It’s about more than just posting content; it’s about posting the right content to the right platform at the right time to engage your target audience.
The frequency of posts can vary depending on the platform and your audience. Consistency is key, but remember, quality always trumps quantity. It’s not about bombarding your audience with content; it’s about providing them with valuable, engaging content that resonates with them and encourages interaction.
The type of content that works best can depend on the platform and your audience. However, content that educates, entertains, or inspires tends to perform well across all platforms. Whether it’s a behind-the-scenes look at your business, a thought-provoking blog post, or a fun and engaging video, the goal is to provide value to your audience and encourage them to engage with your brand.
Yes, content creation is one of our key services. Our team of talented content creators can produce a wide range of content for your social media accounts, including graphics, videos, blog posts, and more.
Influencer marketing is a powerful strategy that involves partnering with influential individuals in your industry to promote your products or services. It’s about leveraging their social influence to reach a larger audience, increase brand awareness, and drive conversions. It’s like word-of-mouth marketing, but on a much larger scale.
Social media advertising is a cost-effective way to reach a larger, more targeted audience. It allows you to get your message in front of the right people at the right time, driving traffic, increasing brand awareness, and boosting conversions. It’s a powerful supplement to your organic social media campaigns.
Success isn’t just about likes and shares; it’s about engagement, conversions, and achieving your business goals. We use a variety of metrics to measure success, including engagement rate, follower growth, reach, watch time, website traffic, and conversions. But the most important metric is whether or not we’re helping you achieve your business objectives. We provide regular reporting so you can see exactly how your social media marketing is performing.
As a leading digital agency in Sydney, We understand the importance of a strong online presence, not only in the social media space. Our digital agency uses data-driven strategies to improve your SEO and Google Ads performance as well. We conduct thorough keyword research, optimise your website for search engines, and create effective ad campaigns that increase your visibility on Google.
Our Search Engine Optimisation services are designed to increase your website’s visibility in search engine results, driving more organic traffic to your site. We focus on creating high-quality content that’s optimised for the keywords your target audience is searching for, ensuring your website ranks higher in search results.
In addition, our Search Engine Marketing services include Google Ads management, where we create and manage effective ad campaigns that target your specific audience. We aim to increase your visibility on Google, drive more traffic to your website, and ultimately improve your conversion rates.
Our goal is to provide comprehensive digital marketing services that cover all aspects of online marketing. As a leading digital marketing agency in Sydney, we have a proven track record of generating results through SEO and Google Ads. We provide regular reports so you can see the impact of our SEO and Google Ads services on your business.
At Crunchy Digital, we believe that every client is unique, and their social media strategy should be too. We take the time to understand your business, your audience, and your goals. This allows us to create a bespoke social media strategy that aligns with your brand and resonates with your target audience. We don’t believe in a one-size-fits-all approach. Instead, we tailor our services to meet your specific needs and objectives. Whether you’re looking to increase brand awareness, drive engagement, or boost conversions, we’ll develop a strategy that delivers results.
Negative comments or reviews are an opportunity to demonstrate your commitment to customer satisfaction. We work together with our clients to respond promptly and professionally, addressing the customer’s concerns and taking steps to resolve the issue. It’s about turning a negative into a positive and showing your audience that you value their feedback and are committed to providing exceptional service. We ensure you have full access to your own channels in order to converse freely with your customers.
The cost of our services depends on your specific needs and goals. Of course, it takes time and skill to craft engaging social media images, carousels and videos with elements of graphic design, copywriting and data analytics. For more information on our social media management costs, contact us today for a free consultation, and we’ll provide you with a custom quote.
Expert Digital Marketing Strategies, As Featured In
Learn From our Social Media Blogs
To stay ahead in digital marketing, it’s vital to be updated with the latest social media marketing trends. Explore our blog for insights, tips, and updates from the world of social media marketing agencies.