Health and Wellness Clinic Marketing Case Study
Discover our allied health digital marketing results for a Sydney-based health and wellness clinic.
Where They Started
The Challenge
A brand new health clinic came to Crunchy Digital needing help filling out their calendar with new patient enquiries. The clinic owner was unsure about how to attract new clients on her own and didn’t have the time or expertise to dedicate to her marketing activities or networking. The business owner was feeling stressed about the clinic’s projected earnings if it was solely reliant on word-of-mouth referrals and needed help rectifying this quickly.
The Project:
- Facebook and Instagram Ads
- Social Media Management
Industry
Health and Wellness Clinic
Location
Sydney, Australia
The Project:
- Facebook and Instagram Ads
- Social Media Management
Industry
Health and Wellness Clinic
Location
Sydney, Australia
Where They Were Going
The Goal
The clinic needed to boost new client enquiries and make effective use of the marketing budget they had.
Why They Chose Crunchy Digital
Crunchy Digital assessed the business’s needs and discovered the best strategy to move forward with during the client’s initial discovery call. Creating a plan to utilise Facebook and Instagram, we embarked on our strategy to increase brand awareness and direct leads for the business.
The Solution
The Crunchy Digital team created a Facebook and Instagram Ads campaign to attract a local audience of health and wellness-focused individuals for the clinic. Our team researched the most effective audience targeting methods, created custom images for the client’s offering and set the campaign live within two weeks of onboarding. With the goal of getting more online bookings via the client’s Fresha patient management system, the team also utilised Lead Generation ads with a patient information form to collect the prospect’s information.
The social media content plan was created to represent the business’s unique branding and tone. Twelve content pieces for Facebook and Instagram were outlined to be approved by the client within the first two weeks of our services beginning.
What Happened Next
The Results
Our Meta Ads achieved an average of 20,200 impressions and 270 clicks per month. This was a click-through rate (CTR) of 1.16% and a cost-per-click (CPC) of $2.69.
Most importantly, the clinic’s cost per lead was an average of $15 per on-Facebook lead and they were receiving an average of 51 leads per month. For reference, the client charges $300 for the average single session and has an average lifetime value of $1,200 per booked client.
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