Result-Driven Search Engine Optimisation Agency Sydney
Is your business new to the term SEO? Or are you tired of playing second fiddle in the SERP arena? Or just imagining how I can attract more traffic on my website than Sydney Central Station during peak hours. If this is what your business situation is like in 2024, then you need to have a chat with our search engine optimisation Sydney experts at Crunchy Digital.
It doesn’t matter whether you’re among 842,233 small businesses in NSW (Australian Government 2022 Data) or a mid/Big size organisation/enterprise in CBD; our customised SEO strategy designed by google certified SEO Experts will drive more traffic, inquiries, and leads that will translate into more revenue. As a premier SEO agency in Sydney, our comprehensive suite of Sydney-focused SEO services will help you boost your online presence on major search engines like Google, Bing, and Yahoo!.
- Speak directly with SEO experts, not slippery salespeople.
- Easy and actionable SEO strategies.
Claire Stevens
Founder Crunchy Digital
Our Sydney SEO Case Studies
From service companies to established construction firms, our clients have seen it all – top Google rankings, increased visibility, leads, and, most importantly, sales. These aren’t just claims. See by yourself:
Sydney Construction Firm
Our SEO team brought a Sydney-based Construction Firm to the top of search results, outranking some of the Sydney real estate industry’s most sought-after competitors.
- Organic traffic saw a hefty 50% jump in just three months.
- We nailed it with 20 keywords hitting top 10 rankings within a month.
- And not stopping there, 24 keywords made their mark in the top 100 in the same timeframe.
Home Services Sydney
For a Home Service company in Sydney, our dynamic SEO and google ads tactics were a game-changer for their organic visibility.
- Month on month, they’re clocking an average of 3,200 impressions.
- That’s not all; they’re pulling in around 240 clicks per month too.
- Plus, they're boasting a cracking 7.36% click-through rate.
Why Crunchy Digital
Because if you’re running a business down under, you already know how competitive the landscape is, especially here in Sydney. It’s not just about being online; it’s about being found online. That’s where the real snag lies, doesn’t it? Let’s look at some facts. Google uses 2000+ ranking factors to decide where your website lands in search results (SERP). And to keep up with these SEO factors requires a team of Local SEO experts who are not just on the ball but ahead of the game. They’re the ones who can dissect the latest Google algorithm updates and execute savvy strategies to lift your site’s organic search presence.
Local/Hyperlocal SEO Mastery
With over six years of expertise, we've mastered the ins and outs of SEO, specifically tailored for Sydney businesses. Whether you're looking to make your mark locally or expand your business horizons globally, our team's got the chops to get you there.
Conversion Rate Optimisation
Our 109-pointer CRO checklist (based on years of experience, heaps of research, and a fair bit of trial and error) will turn your website into a lead magnet or a potent sales funnel, ensuring every aspect of your website is fine-tuned for maximum engagement and conversion in the Sydney market.
Comprehensive SEO Solutions
From All in one keyword research to competitors & Market analysis, website onpage seo, off page seo, technical seo, link building, content creation, guest posting, HERO publishing , we offer a full spectrum of SEO services.
ROI-Focused SEO Campaigns
Our focus isn't just on any keyword (just like many SEO companies or gurus in Sydney who might focus on the keywords with no search volume); it's on profitable commercial ones that boost your bottom line. With our sharp analytical skills and 6 years of deep Sydney market experience, we aim SEO ROI of 2 within 8 to 14 months, even in the fiercely competitive organic SERPs.
Optimised for Google's SGE Era
At Crunchy Digital, we're all about getting your content to cut through the noise. With Google's Search Generative Experience (SGE), it's all about quality over quantity. It's not enough to just show up; you've got to make an impact. We focus on tailoring your content to fit this new mold, ensuring it's engaging, informative, and, most importantly, useful to your audience.
Sydney's Premier SEO Services
At Crunchy Digital, we keep up with the latest SEO trends to make sure your Sydney business is ahead in 2024. We’ve moved past the old tricks from 2012-2023. Our goal is more than just top rankings; we aim to maintain your top rankings and increase year over year ROI. We frequently test different strategies and focus on the most effective ones, following the 80:20 rule. By avoiding outdated SEO practices like keyword stuffing and excessive link exchanges, and not relying just on Web 2.0 and other link building types, Our Services include fresh and effective methods to ensure your business achieves lasting results.
Search Engine Marketing (SEO+PPC)
Use both the strengths of SEO and PPC to get maximum organic reach and conversions from search engines.
- Keyword Research and Optimization
- Local SEO for Sydney Businesses
- PPC Campaign Management
- Content Creation and Marketing
- Link Building and Online PR
- Online Reputation Management
Local SEO
Boost your Sydney business's visibility with our Local SEO services, putting you right on the top of google search and map where keen Sydneysiders are already searching for what you offer!
- Google Map/ My Business Optimisation
- Local Keyword Research
- Local On-Page SEO
- Local Link Building
- Local Citations and NAP Consistency
- Online Reputation Management
- Local Content Creation
Google Ads (Adwords)
Whether you're targeting the CBD or the laid-back Northern Beaches, our Google Ads (Adwords) services are designed to drive leads and sales right where you need them– in good old Sydney.
- Account Setup and Structure
- Keyword Research and Selection
- Ad Creation and Optimisation
- Bid Management and Optimisation
- Landing Page Optimisation
- Conversion Tracking
- Remarketing Campaigns
- Display and Video Ads
- Campaign Expansion and Scaling
SEO Consultancy
Your partner in developing effective Sydney-centric SEO strategies for measurable success.
- SEO Strategy Development
- Keyword Research and Analysis
- Competitor Analysis
- Technical SEO Audit and Fixes
- Content Strategy and Development
- Link Building Strategy
- Analytics and Reporting
- SEO Training and Guidance
- Ongoing SEO Consultation and Support
SEO Outsourcing
Outsource your SEO to our Sydney-focused team for strategic, results-driven online growth.
- SEO for Accessibility Compliance
- Influencer Collaboration for SEO
- SEO for Specific Platforms
- Penalty Recovery Services
- Conversion Rate Optimization (CRO)
- SEO Training and Workshops
- International SEO
- Video SEO
Ecommerce SEO
Rank your Shopify, WooCommerce, BigCommerce, Magento or any other online store in search engine. Our strategies helped businesses outranked big players like Amazon, eBay, Kmart.
- Product Page Optimization
- Category Page SEO
- eCommerce Technical SEO for Platforms
- Schema Markup Implementation
- SEO Audits for eCommerce Sites
- Local SEO for Physical Stores
- Conversion Rate Optimization (CRO)
- International eCom SEO
- Shopping Feed Optimization
Our 6 Step Scientific SEO Formula
Our approach to SEO is scientific, not guesswork. Unlike many self-claimed SEO experts and gurus in Sydney, we don’t just follow the crowd. Every decision is grounded in thorough observation and solid data, ensuring success with true scientific precision.
Sound like a plan?
We Use Cutting-Edge SEO Tools & Techniques
Partnering with Crunchy Digital means significant savings for you; there’s no need to spend a single dollar on tools. We use a suite of tools valued at AUD $1587 per month, a substantial cost typically borne by medium and large enterprises in their quest to expand their reach.
Understanding SEO Sydney Costs
SEO pricing in Sydney can be as diverse as the businesses seeking its benefits. Generally, costs are influenced by factors like the competitiveness of your industry, the size of your target market, and the specific goals you aim to achieve. Whether it’s enhancing local visibility or dominating the global stage, your investment in SEO will reflect the scope of your ambitions and the bespoke strategies crafted to meet them.
Local Hero Package
Startup/Small Business SEO Plan-
Keyword Research & Optimisation: Up to 3 Intents & 10 targeted keywords
-
Google My Business: Complete setup and monthly optimisation
-
On-Site SEO: On-page optimisation for up to 10 pages
-
Content Marketing: 2 original blog posts per month
-
Local Citations: Submission to 30+ local business directories
-
Monthly Reporting: Traffic, rankings, and performance analytics
-
Support: Email and chat support with a 48-hour response time
The final cost may vary based on specific business needs and market conditions. Precise pricing will be determined after an initial discovery call to ensure a tailored approach to your SEO strategy.
Regional Powerhouse
Medium Size Business SEO Plan-
Keyword Research & Optimisation: Up to 6 intents and 30 targeted keywords
-
On-Site SEO: Comprehensive on-page optimisation for up to 30 pages
-
Google My Business: Complete setup and monthly optimisation
-
Content Marketing: 4 original blog posts or content pieces per month
-
Link Building: 10 high-quality backlinks per month
-
Competitor Analysis: Monthly competitor strategy review
-
Social Media Integration: SEO alignment with social media efforts
-
Monthly Reporting: Advanced reporting with goal and conversion tracking
-
Support: Dedicated account manager with weekly check-ins
Please note that the final investment may be subject to change. We recommend a discovery call to discuss your unique requirements and provide you with a customised quote.
Global Dominator
Enterprise Level SEO Plan-
Keyword Research & Optimisation: Up to 12 intents and 60 targeted keywords
-
On-Site SEO: Comprehensive on-page optimisation for up to 60 pages
-
Content Marketing: 8 original blog posts or content pieces per month
-
Advanced Link Building: 20+ premium backlink strategies per month
-
Competitor Analysis: In-depth quarterly competitor benchmarking
-
Technical SEO: Full website technical audit and optimisation
-
Social Media and PR Campaigns: Monthly integrated campaigns
-
Conversion Optimisation: Monthly funnel analysis and CRO strategies
-
Monthly Reporting: Customised dashboards and ROI analytics
-
Support: Priority support and monthly strategy sessions with senior consultants
The listed pricing serves as a starting point. The definitive cost will depend on the complexity and scope of your enterprise's SEO needs, which we will discuss in a comprehensive discovery call to customise your package.
Ready to Dominate Search Engine Rankings?
Book A Consultation
Book a free discovery call with our SEO expert, Claire.
Get Your Strategy
Receive a customised search engine optimisation strategy and services package.
Agreement
Approve your Search Engine Optimisation strategy.
Let’s Go!
We’ll get to work leveraging SEO to bring more customers or clients to your business.
Who Are We?
Meet the Expert SEO Team at Crunchy Digital™
That’s what we mean when we say “Expert SEO Team” at Crunchy Digital—it’s more than just a title, it’s a promise. Crunchy Digital in Sydney is a top SEO team known for helping local businesses get noticed online. Since starting in 2018, we’ve helped many companies, from new startups to big names, climb to the top of search results. Our team knows how to handle the tricky parts of SEO, combining knowledge and creativity to improve your website. Whether you want to be more visible locally or dominate the market, we’re the ones to help you succeed in the digital world.
crunchy Digital
Why SEO Matters In Australia
As of January 2024, Google’s dominance in the search engine market in Australia is undeniable, boasting a staggering 94.41% market share (Statcounter & Statista). This dominance underscores the importance of focusing SEO efforts on Google, though it’s crucial to remember that our SEO strategies are universally applicable across all search engines. For instance, Although bing holds only 4% market share in Australia but Crunchy digital is also securing top spots for highly competitive keywords such as “search engine optimisation Sydney.
The Core Benefits of SEO
1. Increased Organic Traffic
- Higher Ranking: Tailoring your website and its content to target relevant keywords significantly boosts your visibility in search engine results pages (SERPs). This organic reach attracts more visitors without the constant need for paid advertising.
- Targeted Traffic: SEO enables you to capture the attention of users who are actively searching for information related to your business or expertise. This not only increases the likelihood of engagement but also enhances conversion rates.
2. Improved Brand Credibility & Trust
- Authority Signal: Search engines view websites that are optimised and feature high-quality content and backlinks as credible sources. A higher rank in SERPs fosters trust with potential customers.
- Positive Brand Perception: A consistent presence in relevant search results bolsters your brand’s image, showcasing your expertise and authority in the field.
Additional Advantages
- Competitive Edge: A well-executed SEO strategy places you ahead of competitors by elevating your online visibility and drawing in more qualified leads.
- Data-Driven Insights: SEO analytics offer crucial data on website traffic, user behaviour, and keyword performance, allowing for strategy refinement and optimisation.
- 24/7 Promotion: SEO tirelessly promotes your website, attracting visitors around the clock, even outside of active business hours.
To learn more insights about Search Engine Optimisation services in Sydney or for our interstate clients needing Search Engine Optimisation Services in Australia, check out our blog.
What SEO Sydney Means to Us?
To help you solve the SEO Mistory, Let me explain the first step, Keyword Research.
How we see the “Sydney SEO” Keyword. Before planning this page (you are reading right now) we do this quick analysis by ourselves.
Sydney SEO is a term searched by many local Sydneysiders to find SEO agencies in Sydney.
People use different combinations of these keywords like search engine optimisation sydney, seo sydney, seo marketing sydney, etc. Users might search for different combinations of these terms but the user intent is clear to find out SEO agency or seo expert in Sydney.
According to the Google keyword planner tool, The search term “SEO Sydney” is on the tip of everyone’s tongue, on average 1,600 businesses and individuals search it in Google each month in Sydney, NSW. It’s just one keyword. But actually, there are 80+ family keywords with the same user intent. Their combined monthly search volume is 17,530. This means every month 17,530 people search for SEO services in Sydney. Out of which 79.3% of users search is from desktop while 20.3% is from mobile. Which means into our industry desktop users percent is nearly 80%. There is 85% Year of Year growth into the search terms which means the demand for seo services increased significantly.
It’s just one tool, Now imagine what we can present you with the help of 6 other research tools. It will blow your mind. Literally.
So, what does this mean for you and your business? At Crunchy Digital, we’re not just about throwing darts in the dark. We dive deep into the data, using the same cutting-edge tools and market insights your target market uses to suss out Google searches.
Basically, our approach is all about getting into the nitty-gritty of how your potential customers/target market use Google. By cracking the code on their search habits, our data-led experts can craft a strategy that is as sharp as a tack, ensuring your website pops up right in front when your future customers are on the hunt.
Now, let’s talk business. Our Sydney SEO services are the full bottle – we’re talking comprehensive website audits, detailed keyword research, competitor analysis that’s second to none, and content creation that speaks to your audience. And that’s just for starters. We also get down to brass tacks with on-page SEO, link building, and a continuous stream of content creation to keep you in the limelight.
Our local team here is as true-blue as they come, focusing on bringing local audiences right to your website’s doorstep. We tailor our strategies to zoom in on search results that matter most to your business, ensuring you’re not just a drop in the ocean but a big fish in the Sydney market pond.
Resource Blogs: Understanding SEO Landscape in Sydney
We’ve Grown Businesses in Sydney and Internationally
Hear From Our Clients
Glowing testimonials from clients who’ve witnessed transformative SEO results.
Does My Business in Sydney Require SEO Services?
You may be thinking – “Should I partner up with an SEO company in Sydney?” It’s not a straightforward “yeah” or “Nah” question, especially when you’re taking a piece of advice from someone who has an SEO firm in Sydney. It’d be a bit like asking a shark if the water’s safe for a dip, wouldn’t it? And let me tell you, there’s no shortage of sharks (SEO experts) in these waters, all too keen to have you take the plunge without a second thought for what’s best for your business.
Here’s the thing: In any fruitful working relationship, transparency stands as the cornerstone. But, trying to find that transparency when consulting with SEO agencies in Sydney can be like looking for a needle in a haystack.
You see, the SEO industry is filled with chockers with sales types and fly-by-night providers looking to make a quick quid, promising you the stars but barely handing over the moon.
But here’s where we’re a bit different. We’re not your average SEO agency. We’re picky about who we work with and we wear that like a badge of honour. Sure, it might mean I won’t be parking a Buggati in my driveway anytime soon (cue the sad violin) or chilling in my villa in the Double Bay.
But that’s okay because it’s all about doing the right thing in the digital marketing game. Our crew is here for the long haul, aiming to rack up real results for both the SMEs (64% who are still, by the way, aren’t aware of the importance of SEO) and the big players in Sydney.
Now, let’s not beat around the bush. Around 50% of the business owners, individuals, and entrepreneurs we chinwag with just aren’t the right fit for our SEO services. And there’s a bunch of reasons for that.
Here are a few common ones we run into:
- First off, your industry might not be the right fit for SEO. You see, we might be ace at what we do, but if there’s no search demand or no one’s googling your product or service, then we won’t be much help. It’s like trying to flog a dead horse.
- Second, you haven’t found out your PMF product yet. PMF refers to product market fit. And reading this phrase might have made you think: How can I know my business has found that PMF product yet? So, if you’re wondering, you’re still not there – says Eric Ries (author of Lean Startup Book). You see, the businesses who have figured out their PMF won’t give a thought about such a question (obviously, they have their answer), but the ones who have, let’s say, now have figured out their PMF but that particular product has no search volume (users ain’t looking for that product) it won’t matter even if your site is ranking on SERP 1.
Businesses with Limited Online Presence: If you have a very small, local business with a niche service catering to a known clientele, focusing primarily on word-of-mouth referrals and direct marketing might be more efficient than SEO. However, even having a basic online presence with good local SEO practices can still be helpful for discoverability by new customers.
Internal Websites or Resources: Private company intranets or resources not intended for public consumption don’t require SEO since search engines won’t be indexing them anyway.
Highly Specific or Exclusive Offerings: Businesses with extremely limited target audiences or niche, invitation-only services might not rely heavily on organic search for customer acquisition. However, maintaining good SEO can still be beneficial for brand awareness and attracting qualified leads.
Non-Profit Organizations: While SEO can help reach more people for good causes, non-profits often rely on grants, donations, and volunteer networks rather than organic search for primary funding. However, some SEO optimization can still increase visibility and attract valuable volunteers or supporters.
Personal Websites or Blogs: If your website is purely for personal expression or connecting with a closed circle of friends or family, SEO isn’t crucial. However, if you aim to share your content with a wider audience or attract new visitors, some basic SEO practices can be beneficial.
Resources: Understanding SEO Profitability
How to Choose an SEO Company in Sydney – A Strategic Selection Guide
How Long Does SEO Take to Pay Off? Understanding Success Timeline
Frequently Asked Questions (FAQs)
Local SEO helps businesses in Sydney target potential customers in their immediate vicinity. By optimising for local search terms and ensuring accurate business listings, companies can attract more local customers and drive foot traffic to their physical locations from their enhanced online presence.
Google’s algorithm takes into account the searcher’s location when displaying results. For local searches, Google prioritises businesses and websites that are relevant and nearby, using factors like Google My Business listings, local content, and location-based keywords.
Key strategies include optimising for local keywords (For example, “Sydney cafe”), ensuring accurate Google My Business listings, building local backlinks, creating locally relevant content, and encouraging positive customer reviews. Leveraging SEO services in Sydney and understanding competitor keyword usage can also be beneficial.
Sydney, being a major city, has a competitive digital landscape. Businesses might face challenges like high competition for popular keywords, the need for hyper-local targeting within different Sydney suburbs, and staying updated with local events and trends for content relevance.
Backlinks are crucial for SEO everywhere, including Sydney. They act as endorsements from other websites. For Sydney businesses, local backlinks from reputable Sydney-based sites can be particularly beneficial as they signal local relevance to search engines.
While basic SEO can be done independently, due to the complexities and ever-evolving nature of SEO, many Sydney businesses opt to hire professionals. An experienced SEO agency or expert can provide strategic guidance, stay updated with algorithm changes, and ensure that the business remains competitive in the Sydney market. Crunchy Digital, as a leading Sydney SEO agency, can take your SEO responsibilities onboard so you have more time for your core business offering.
Expert Digital Marketing Strategies, As Seen In
crunchy Digital
SEO Pros in the Spotlight
Crunchy Digital in National Liquor News
Crunchy Digital Founder Claire wrote a double spread in National Liquor News’s September 2021 issue! Claire shared her tips on capturing engaging product photos using just a phone and a few handy tricks. If you’re looking for some insightful tips on taking photos for your business or content ideas to strengthen your digital presence, contact us for a consultation.
Panellist at the Stockbrokers and Investment Advisers conference
Crunchy Digital’s founder, Claire, addressed a gathering of 200 stockbrokers and financial industry professionals on optimising social media marketing. She, along with fellow panellists, explored digital marketing’s evolution in finance, emphasised tailored content, weighed outsourcing vs. DIY, and offered insights on seamless social media and marketing management.
Crunchy Digital At Digital Transformation Live 2023
In June 2023, Crunchy Digital had the honour of showcasing at the prestigious Digital Transformation Live Expo. Hosted at ICC Sydney in Darling Harbour, our team engaged with numerous business owners, discussing potential strategies for digital transformation and achieving automated lead generation.
Where We Started
I’ve been in the marketing game for over 8 years, with a Bachelor of Commerce with a major in Marketing and a minor in Psychological Science. To be honest, it’s been a fair dinkum ride working with some of the biggest names in Australia’s predominant media publishers, like Channel 10, Foxtel, and Channel 7.
Also, working with some of the world’s biggest brands, including IKEA, American Express, Volvo, etc. was a cracker. However, I wanted to roll up my sleeves and work closely with Aussie business owners who are dead-set and passionate about what they do. Why?
Because I had a vision in my mind that said how digital should and could be better, transparent, and could deliver value.
So, in 2018, I launched Crunchy Digital after discovering that many business owners in Sydney were unsure about their digital marketing strategy and needed to implement effective campaigns to get more sales in the new world of online business. Fast forward over five years, my Crunchy Digital crew and I have been flat-out helping hundreds of businesses from all walks of life. We’re all about creating user-friendly websites, Search Engine Optimisation, Paid Advertising and Social Media Marketing.
Crunchy Digital aims to help business owners who keep putting their digital marketing in the ‘too hard’ basket. We help to decipher and deploy the best digital marketing strategy for our clients so they can stay ahead of the pack.
Stay Updated With Our SEO Blogs
