Digital marketing

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The Modern Customer Journey

As the scope of digital marketing continues to increase, we encompass a wider range of digital marketing services to truly give our clients a complete service. We follow the modern customer journey to cover every aspect of digital marketing and direct your audience from the awareness stage to purchase – where you get tangible results.

Modern Customer Journey Diagram
Drive awareness amongst your potential customers.
Get found on search engines like Google and in directories.
Foster a positive online reputation and encourage new customers through word-of-mouth.
Make sales online, over the phone or drive people to your store.
Get your existing customers to spread the word about your business.

The purpose of digital marketing is to usher your potential customers from becoming aware of your business, through to purchasing your product or service. This comes down to making sure your business is easily discoverable online, has a professional online presence and a good reputation, and finally, a way for people to purchase from you or find your location. Once your customer has purchased, it’s then time to foster loyalty and encourage them to advocate for your brand. Word of mouth, positive reviews and referrals are strong ways to gain new customers and spread the word about your business. Hover over the boxes below to learn more about what we can do at each stage of the customer purchase journey.

Stimulus

How do your customers become aware of your business?

Social/search advertising
Email marketing
Loyalty programs
YouTube/Video ads
Television
Billboard
Online display advertising
Print Media
Radio
Word of mouth

Search

How do your customers find you?

Organic Search
PPC
Maps
Directories
Apps
“Near me”
GPS

Research

How do your customers learn more about what you do?

Blogs & Articles
Reviews
Social Media
Word of mouth

Purchase

How do your customers do business with you?

Website
Online booking
Purchase via app
In-store purchase
Salespeople
Marketing Materials

Experience

How do your customers spread the word about their good experience with your business?

Post-purchase expectations vs. reality
Social Post
Write a Review
Blog
Word of mouth

 

We make bespoke digital marketing packages to suit each business’s unique needs. Our team will take a look at your current online presence and recommend a personalised combination of services that will help increase your online visibility and drive more customers to your business.

Contact us to discover more about our digital marketing packages.




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