Australian Construction Company Case Study
Discover our digital marketing results for an Australian construction company.
Where They Started
The Challenge
An Australian construction company needed to establish a professional online reputation to attract more projects. With a portfolio of over 30 commercial and residential building projects, the company wanted to expand and didn’t have the in-house resources to build a professional digital marketing strategy. With a brand new website, the company needed to build their search engine optimisation and digital marketing from scratch to compete with other well-established construction companies in the market.
The Project:
- Search Engine Optimisation (SEO)
- Social Media Management
- Content Marketing
Industry
Residential and Commercial Construction
Location
Sydney, Australia
The Project:
- Search Engine Optimisation (SEO)
- Social Media Management
- Content Marketing
Industry
Residential and Commercial Construction
Location
Sydney, Australia
Where They Were Going
The Goal
With the increasing demand for construction in Sydney’s western suburbs, the construction company needed to establish their business as a go-to for commercial building, especially in their focus area of childcare design, and promote their strong reputation for quality work.
Why They Chose Crunchy Digital
After an initial online meeting with Crunchy Digital, the client understood and approved the strategy suggested for their digital marketing presence. Crunchy Digital did a full audit of the client’s existing SEO presence and developed a branded social media strategy to suit the client’s website and established branding. Client approval was gained at every step of the onboarding and development process, leading to clear communication and a good client-agency relationship.
The Solution
The Crunchy Digital team undertook the company’s Search Engine Optimisation, targeting 24 keywords related to the construction industry, project focus and location. The team also did content marketing to create blog posts and a bespoke booklet for the company to send to their stakeholders along with their end-of-year gifts.
Crunchy Digital created engaging content for the company’s social media, including posting relevant business updates and information on Instagram, Facebook and LinkedIn. The company provided Crunchy Digital with images from their projects, including progress pictures, professional photos of the finished projects, brand-building content, and their staff member images and related information.
What Happened Next
The Results
Crunchy Digital helped elevate the company’s professional appearance online and offline. All content utilised the client’s website branding across their digital and printable assets to improve brand recognition. This emphasised the company’s high-quality reputation.
Through our search engine optimisation services, we brought all 24 keywords from ranking above 200 to ranking within the top 200, with 6 of these in the top 100 within three months. LinkedIn followers grew by an average of 30 followers per month without paid advertising, while Instagram grew by an average of 70 followers per month through our posting schedule and the client’s simultaneous manual engagement with their audience.
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