Australian Home Services Case Study
Discover our Google Ads results for an Australian home services company.
Where They Started
A home services contractor came to Crunchy Digital after experiencing bad service from another Australian digital marketing agency. The home services provider was experiencing a lack of calls, which was resulting in low sales and a lack of morale for the business. The business owner was feeling stressed about the projected earnings of the company and needed help to quickly rectify this.
Where They Were Going
The home services contractor needed to boost sales and make effective use of the limited marketing budget they had.
Why They Chose Crunchy Digital
Crunchy Digital immediately identified the issues with the past agency’s work and walked through the solution with the client over a free consultation. The client was reassured by our aim to provide clear communication and customer service to our clients with easy-to-understand reporting and transparency.
The Crunchy Digital team set up a Google Ads campaign to include three separate ad groups to cover the separate offerings of the home services provider. The most effective keywords were researched and the campaign was set live within a week of onboarding. With the goal of getting more phone calls, the team also used targeting methods to skew ads to mobile devices to encourage this objective.
What Happened Next
Crunchy Digital’s Google Ads achieved an average of 3,200 impressions per month and an average of 240 clicks per month. This was a click-through rate (CTR) of 7.36% and a cost-per-click (CPC) of $2.90.
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