Psychology Clinic Marketing Case Study
Discover our allied health digital marketing results for an Australian psychology clinic.
Where They Started
The Challenge
A Melbourne-based psychology clinic came to Crunchy Digital after experiencing a lack of leads and sales. The clinic owner was experiencing a lack of new clients, which resulted in low sales and a lack of morale for the team within business. The business owner was feeling stressed about the projected earnings of the company and needed help to quickly rectify this.
The Project:
- Search Engine Optimisation (SEO)
- Google Ads
Industry
Psychology Services
Location
Melbourne, Australia
The Project:
- Search Engine Optimisation (SEO)
- Google Ads
Industry
Psychology Services
Location
Melbourne, Australia
Where They Were Going
The Goal
The psychology clinic needed to boost new client enquiries and make effective use of the marketing budget they had.
Why They Chose Crunchy Digital
Crunchy Digital immediately identified the gaps in the client’s existing marketing plan and mapped out the solution with the client over a free consultation. The client was reassured by our clear communication and focus on customer service to our clients with easy-to-understand reporting and transparency.
The Solution
The Crunchy Digital team set up a Google Ads campaign and Search Engine Optimisation to increase the client’s website traffic with a relevant and interested audience. The Google Ads campaign included two ad groups to cover the psychology clinic’s two audiences for individual consultations and organisational workshops. We researched the most effective keywords, and the campaign was set live within a week of onboarding. With the goal of getting more online bookings, the team utilised location targeting and insights to attract the right searchers for the client.
The Search Engine Optimisation campaign started off with a full website audit to assess the existing SEO foundations and make impactful tweaks from the get-go. Moving onto a more off-page and technical approach, the team continued to improve the website’s authority and online reputation.
What Happened Next
The Results
Our Google Ads achieved an average of 8,000 impressions per month and an average of 1,140 clicks per month. This was a click-through rate (CTR) of 7.11% and a cost-per-click (CPC) of $2.74.
Search Engine Optimisation resulted in an organic search traffic uptick of 17% over three months. Keywords including ‘psychologists Melbourne’, ‘Melbourne psychologist’ and ‘Melbourne psychologists’ all went from unranked to on page two of Google within six months, alongside improvements in over 289 relevant keywords.
After six months, Organic Search was responsible for 45% of the business’s website traffic acquisition and 55% of website conversions.
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