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Adopting current social media trends will allow you to communicate directly with your target audiences and receive feedback—good and bad—from consumers, business associates, rivals, and other voices in the social ecosystem surrounding your brand.
As of 2024, 62.3% of people on the planet are using social media, increasing 8% year-on-year, and that doesn’t seem to be slowing. Thus, the open and interconnected nature of social media today allows us to highlight our businesses even more. It resembles rapid-fire digital PR.
Tiktok and Instagram
In 2024, TikTok and Instagram’s user base will only increase. According to data, Instagram is expected to reach 1.4 billion users by 2024, an increase of 50 million users. On the other hand, TikTok anticipates an 8% growth in users, reaching 900 million.
Short-form content, fun, and creativity are the lifeblood of both platforms. Furthermore, the most creative content that is shared is centred around creators and influencers. The appeal of creator content can be attributed in large part to its unique, entertaining, and human qualities.
While AI will allow marketers to experiment and be creative on social media, consumers still want content that speaks to them and their communities.
If you’re reading this blog, you already understand the importance of being up-to-date on the latest social advancements.
However, with so many channels and platforms accessible, it can be difficult to determine which to prioritise within a targeted digital marketing plan. You can’t do everything!
AI Tools
73% of marketers are currently utilising AI, with nearly half claiming it is now integrated into their daily work. While AI cannot fully mimic the personal connection you have with your consumers, it may serve a variety of purposes, such as more sophisticated chatbots and improved organisation and planning tools.
Authenticity
Authenticity is one of the most significant characteristics in today’s culture. According to Morning Consult, 88% of Gen Z and Gen Y believe influencers must be real and sincerely care about their audiences’ interests. The growth and fall of social network BeReal, as well as the recent “de-influence” trend, are among the most visible real-world examples of the rising fatigue with curated, polished content, and the greater need for authenticity – which is no easy achievement.
Social Commerce
Now that we’ve discussed the current condition of social commerce, let’s take a look at its history and how it came to be more widely understood. Yahoo! created the word in 2005, and it was a completely different concept than it is today. It was merely intended to explain collaborative buying tools such as user ratings, shared select lists (wishlists), and other advice for exploiting user-generated content.
In 2024, social commerce is a sort of commerce that combines the social and engaging aspects of social media content with the selling/buying capabilities of e-commerce. This strategy is poised to dominate the e-commerce industry because of its capacity to boost a brand’s visibility, trust, and engagement.
Social Media Communities
According to a HubSpot study conducted over three months, one out of every five users has joined a social media group.
A social media community is a collection of people who communicate with one another on social media platforms based on shared interests or activities. Creating a social media community around your brand boosts your visibility, attracts new customers, and develops a pleasant atmosphere. Some firms, such as Duolingo, GoPro, and Scary Mommy, have employed marketing expertise to cultivate devoted and flourishing online communities.
Conclusion
Embracing the most recent social media trends is critical for businesses wishing to connect directly with their fans and promote true interaction.
With a growing global user base and platforms like TikTok and Instagram dominating, businesses now have unparalleled chances to showcase their brands through creative, short-form content and influencer-driven marketing. However, the problem is balancing authenticity and innovation, especially as consumer desire for genuine, relatable content grows.
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Frequently Asked Questions
Adopting current social media trends allows you to communicate directly with your target audience and receive immediate feedback—both positive and negative—from consumers, business associates, rivals, and others in your social ecosystem. It helps you stay relevant and responsive, effectively engaging with your audience and adapting to their needs.
As of 2024, 62.3% of people globally are using social media, with an 8% increase year-on-year. This growth shows no signs of slowing, making it crucial for businesses to leverage social media as a powerful tool for visibility and engagement.
TikTok and Instagram are expected to see significant growth in 2024. Instagram is projected to reach 1.4 billion users, adding 50 million users, while TikTok anticipates an 8% growth, reaching 900 million users. Both platforms thrive on short-form, creative content and influencer-driven posts.
AI tools are becoming integral to marketing strategies, with 73% of marketers currently using them. AI can enhance your social media marketing efforts by providing sophisticated chatbots, improving organization, and aiding in content planning. However, AI cannot replace the authentic, personal connection that resonates with consumers.
Authenticity is highly valued, especially among younger audiences like Gen Z and Gen Y. According to a study by Morning Consult, 88% of these demographics believe influencers should be genuine and sincerely care about their audience’s interests. This trend reflects a growing fatigue with overly polished content and a desire for more real, relatable, and authentic interactions.
Social commerce is the integration of social media’s interactive and engaging elements with e-commerce’s buying and selling capabilities. In 2024, this strategy is becoming dominant in the e-commerce industry because it enhances brand visibility, trust, and engagement, creating more personalized and effective shopping experiences.
A social media community consists of people who interact with each other on social platforms based on shared interests or activities. Building a community around your brand can significantly increase visibility, attract new customers, and foster a positive atmosphere. Successful examples include Duolingo, GoPro, and Scary Mommy, which have leveraged marketing to develop dedicated and thriving online communities.
With so many platforms available, it can be challenging to choose which ones to focus on. It’s essential to understand where your target audience is most active and which platforms align best with your marketing goals. Prioritize platforms where you can create engaging content that resonates with your audience and fits your brand’s voice and objectives.