The uncertainty in real estate prices has not stopped buyers and sellers from searching for new homes or vacation properties. According to a Nielson report, real estate property searches are Australia’s top third digital search trend. So, as a property agency, if you are not using local SEO strategies to target Sydney’s property market, you are potentially losing a big chunk of clientele.
However, the competition to rank higher on search engines is pretty fierce. Therefore, you need special search engine optimisation services in Sydney to ensure your website stands apart from competitors.
What is Local SEO
Local SEO involves creating an SEO strategy that improves your business visibility in local search results. For example, local SEO will ensure that your website shows up in the SERPs (Search Engine Results Page) every time a person searches for properties online in Sydney or other regions that you may be targeting.
Benefits of Local SEO for Property Businesses
Using local SEO services to promote your virtual presence is only one of the benefits you can enjoy with this approach. Other advantages of include:
Boosting Domain Authority
Domain authority is a score that measures the relevance of your website to a particular topic or industry. High domain authority means that you have better chances of attracting organic traffic through search engines. This score can be increased by strengthening your website and getting quality backlinks. You can do this through guest posting or asking other local property-related sites to refer to your website. This will improve your ranking on search engine pages and attract high web traffic and advertisers.
Better Return On Investment (ROI)
Return on investment (ROI) is the total profit gained on an investment. Optimising your real estate business for local SEO will result in better brand visibility, lead generation, and lead conversion, which results in a good ROI. As you gain higher online visibility, more people will connect with you to rent, buy, or sell a property.
increased Web Traffic and Conversions
Web traffic tells you how many people are visiting your real estate website to look for a property. Low web traffic numbers mean your site is not reaching the right people to bring in more business. Local SEO ensures that your site appears to everyone searching for a property in Sydney, or any other area that you are targeting. With high web traffic, you have better chances of converting leads into customers.
Better Brand Awareness
Local SEO can help your brand gain recognition amongst your local audience. You can establish authority within your niche by building brand awareness. This is because when your business ranks higher in the SERPs, more clients will become familiar with your business. Having your real estate site on top of the SERPs also helps you gain more clicks and more customers to follow.
Conversely, the lower you rank on the SERP, the fewer chances you have of capturing your potential customer’s attention. Using local SEO services in Sydney helps your site to reach your ideal target audience. When your audience constantly sees you as a real estate authority, you will be their first choice to review property listings.
Achieve quantifiable Results
Quantifiable results assess the effectiveness of your marketing plan. Local SEO strategies are measurable, so you can check and customize the approach to bring better results. You can evaluate the performance of your local SEO marketing by examining web traffic, average time spent on landing pages, click rate, and conversion rate.
Why is Local SEO Important
Local SEO optimises your website and helps you rank higher on local searches. With a methodological approach to local SEO, your business can increase the customer conversion rate and improve your profits. If you want to boost your real estate business’ visibility in Sydney, get in touch with our team at Crunchy Digital. We have a team of SEO experts to help you optimise your site through local SEO and help your business gain more customers through your website.