Australian Online Hair Care Store Case Study
Discover our digital marketing results for an Australian online hair care store.
Where They Started
Crunchy Digital was approached by Tecna Australia, an eco-friendly haircare supplier that needed to build an online store to sell and manage its range of over 300 haircare products. They also needed help to improve their social media presence across Instagram and Facebook. The company had a mix of customers, including regular consumers, as well as salon managers and hair professionals who bought the stock at a discounted wholesale rate for sale within their hair salons. Crunchy Digital needed to make a wholesaler login option on the Shopify store to allow salon owners with an ABN to log in and view salon-only ranges, discounted prices, and exclusive bundles.
Where They Were Going
Tecna Australia needed to streamline their inventory management system and sales channel. The company previously made all sales via phone and email with a network of Sydney-based hairdressers. By creating an online store, Tecna Australia aimed to save time and modernise the business to keep up with changing customer purchase behaviours.
Why They Chose Crunchy Digital
Crunchy Digital had worked on a number of other digital marketing projects with the owner of Tecna Australia. They trusted our team would do a good job, and were well aligned on the direction of the brand. The team was able to identify the client’s website needs and develop a comprehensive plan of action to get the website launched while the client focused on their core business offering.
Crunchy Digital created Tecna Australia’s Shopify site using its established branding and uploaded over 300 unique products into its product inventory. With weekly posts on the company’s Facebook and Instagram pages, Crunchy Digital’s content encouraged the audience to visit the Tecna website and learn more about the products on offer. Crunchy Digital took inspiration from the company’s Italian wing of the brand and developed the Australian-facing nature-focused branding for consistency across their platforms.
What Happened Next
With their new online store, Tecna Australia is able to showcase its products, sell online, track inventory and update its customers with new information about its offering. The team also used the company’s social media to promote the products and increase brand awareness without any ad spend.
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