Search Engine Optimisation

What is Search Engine Optimisation?

Search Engine Optimisation refers to the processes that go into increasing your website’s visibility when people search on platforms like Google, Bing and Yahoo. By increasing your website’s visibility, you increase the chances of people engaging with your business. SEO can take time to develop, but it’s a long-term investment that will continue to get your business seen by your potential customers. There are two main forms of SEO:

On-Page SEO

Improve the features on your site like your structure and information provided to Google.

Off-Page SEO

SEO that’s done outside of your website like building links from other sites to yours, blog writing, social sharing, and more.

What are the benefits of SEO?

The better your website's SEO, the higher the chance of your website coming up on the first page of search results when people search for businesses like yours. With SEO, we can choose specific keywords that people might search for to find businesses just like yours. For example, a Sydney car dealership might use keywords like 'buy cars near me' or 'car dealer Sydney'.

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What do you need to get started?

To improve your on-page SEO, we firstly need access to your website. It can also help if we can be given access to your Google Analytics, or we can set this up for your site. Then, we’ll work behind the scenes to research the best search keywords that will attract your ideal customers and implement our strategies to increase your website’s rankings. While we work, you’ll get access to your personalised dashboard of results and rankings, which you can log into whenever you like.

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