Project
Location
Industry
The Challenge
An innovative offer for homebuyers was introduced by an Australian FinTech startup in 2025. The business needed to advance its marketing strategy in the fiercely competitive mortgage and real estate sector. They needed to establish a high volume of leads daily, using a predictable and repeatable approach to satisfy their sales team with multiple discovery calls per person, per day.
The company had been working with a London-based agency and wanted to expand, but didn’t have the in-house resources to build professional digital marketing campaigns. They also needed an agency within the Australian time zone that was available for agile optimisations and support. The company aimed to conduct discovery consultations with new prospects, so Crunchy Digital integrated a mix of Google Ads, Meta Ads, search engine optimisation (SEO), and social media management to boost the client’s visibility and generate direct leads rapidly.
The Goal
The Reasons They Selected Crunchy Digital as Digital Marketing Partner
They needed a digital marketing partner who could
- Develop a campaign tailored to strict financial criteria
- Deliver consistent, measurable results across Meta and Google Ads
- Integrate with internal systems such as Google Analytics, Meta and Hubspot
- Provide ongoing optimisation and strategic support
Crunchy Digital’s experience in regulated industries and focus on performance made us the right choice.
The Solution
We developed and executed a dual-platform strategy across Meta and Google to attract qualified, conversion-ready leads. By tailoring the campaigns to align with both the financial profile and geographic intent of the audience, we ensured the dollars being spent were being tracked and optimised for high-quality results.
Meta Ads (Instagram and Facebook)
To reach high earners in the client’s target home-buying regions, we launched a set of lead generation and retargeting campaigns. The transition from ad to appointment was smooth, as ads led prospects to a specific landing page with an integrated HubSpot calendar booking feature.
Key campaign tactics:
- Geo-targeting was expanded to include the Gold Coast, alongside Brisbane, to maximise local visibility.
- The target demographic focused on individuals aged 35–45, as they showed higher intent and conversion rates.
- Specific professions were targeted, including engineers, construction managers, senior mechanics and tradespeople.
- Conversion tracking was implemented via Google Analytics for accurate performance monitoring.
Google Ads (Search and Display)
We also launched Google search and display campaigns targeting high-intent keywords and specific locations. Ad copy was written to match the financial mindset of the target audience, while display banners reinforced the brand in relevant browsing environments.
Campaign highlights:
- Keyword research and search term analysis ensured that ads appeared in front of motivated homebuyers.
- Display ads support brand recognition and retargeting.
- Performance benchmarks were established early, allowing for quick adjustments and improvements.
- Creative assets were tested and refined for both engagement and cost efficiency.
Social Media Management
The Crunchy Digital team created and optimised the client’s social media content for engagement, credibility, and consistent branding to support the paid campaigns. We ensured the messaging aligned with the campaign’s objectives, utilised on-brand imagery, and kept a consistent posting schedule of new images and video posts. Through increased trust and brand familiarity, this strategy indirectly improved the performance of Meta Ads by enhancing organic visibility and engagement.
Search Engine Optimisation
Crunchy Digitals’ SEO team enhanced the website’s organic search visibility to promote long-term growth and lead generation. This involved resolving the site’s technical issues, incorporating relevant keywords, updating page titles and descriptions, and optimising the website’s performance. These adjustments improved the website’s search engine ranking, which increased traffic and enhanced the effectiveness of the Google Ads and Meta campaigns.
Results
The campaigns generated high-quality leads with competitive cost-per-lead metrics across all channels. Above all, the targeting strategies ensured that the leads were relevant, conversion-ready, and of high volume.
Meta Ads:
Our Facebook and Instagram campaigns generated 278 leads for $107.50 per lead, demonstrating strong creative performance and messaging, as evidenced by a click-through rate of 1.73%.
- 278 leads generated
- Cost per lead: $107.50
- Click-through rate(CTR): 1.73%
- 5,796 landing page views
Google Ads:
Search and display campaigns resulted in 283 additional leads at a cost per lead of $118. The click-through rate was strong at 4.58%, reflecting our precise keyword targeting and ongoing optimisation.
- 283 leads generated
- Cost per lead: $118.00
- Click-through rate(CTR): 4.58%
- 9,678 total clicks
Crunchy Digital produced 561 qualified leads for the home loan provider in just three months. With the support of precise tracking, sophisticated audience targeting, and ongoing performance enhancements, the campaign produced a consistent flow of high-intent buyers. In addition to increasing lead quality, this strategy set the company up for scalable expansion in the competitive financial services industry.
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Testimonials
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Your Questions, Answered
Frequently Asked Questions
We believe a great relationship starts with communication. Our processes are built around transparency, trust, and timely execution.
What specific digital marketing services does Crunchy Digital offer?
We offer a comprehensive range of digital marketing solutions designed to help your business thrive online. Our core expertise includes Search Engine Optimisation (SEO) to boost organic rankings, Google Ads management for instant traffic and calls, and targeted Facebook and Instagram advertising. We also provide professional social media management, strategic content marketing and bespoke website design and development to ensure your brand looks its best.
Why is SEO considered a vital long-term investment for my website?
Search Engine Optimisation (SEO) is the process of improving your website’s visibility so it appears higher in search engine results. Unlike paid ads, which stop the moment you stop paying, SEO builds brand equity over time. By focusing on technical health and high-quality content, we help drive a steady stream of free, organic traffic to your site, making it a highly cost-effective way to grow your customer base.
Do you provide digital marketing packages for small businesses and SMEs?
Absolutely. We specialise in helping small-to-medium enterprises (SMEs) scale their operations through tailored digital strategies. We understand that every business has unique goals and budget constraints, so we customise our approach to suit your specific growth stage. Whether you are just starting out or looking to dominate your local market, we have a package that fits your needs.
How do Google Ads and SEO work together to grow my traffic?
Google Ads and SEO are two sides of the same coin. Google Ads (PPC) allows you to appear at the very top of search results immediately, which is perfect for generating fast leads or promoting sales. SEO is a slower process, but it provides long-term stability and trust. Using both together ensures you capture customers who want to buy right now, while also building a strong brand presence for the future.
How does social media marketing help build customer loyalty?
Social media is about building a community and educating your audience on your unique selling points. By creating engaging content on platforms like Instagram and Facebook, we help your brand stay "top of mind" for your customers. This constant interaction builds trust and creates a two-way conversation, which encourages followers to stay loyal to your brand and recommend your services to others.
What makes a "conversion-optimised" website different from a normal one?
A standard website might look pretty, but a conversion-optimised website is built with a specific goal in mind. We focus on user experience (UX), ensuring that your site is fast, mobile-friendly and easy to navigate. By placing clear call-to-action buttons and persuasive content in the right places, we turn passive visitors into active leads and paying clients.
How long will it take before I see a return on my marketing investment?
The timeline for results depends on the strategy we use. Paid advertising campaigns, such as Google or Facebook Ads, can start generating enquiries and sales within days of launching. Organic strategies, like SEO and content marketing, typically require three to six months to gain momentum. Our goal is always to provide a positive return on investment as quickly as possible while building a sustainable foundation.
Can your team help with professional content creation and copywriting?
Yes, high-quality content is the backbone of any successful digital strategy. Our expert copywriters create informative blog posts, landing pages and social media captions that resonate with your target audience. We focus on solving your customers' problems and answering their questions, which establishes your business as a trusted authority in your industry and improves your search engine rankings.
Am I required to sign a long-term contract to work with you?
We believe that our results should speak for themselves, which is why we don't believe in locking clients into restrictive, long-term contracts. While digital marketing is most effective when performed consistently over time, we offer flexible service agreements. This ensures that we stay focused on delivering high performance and excellent customer service every single month.
How can I get started with a customised digital marketing plan?
Getting started is easy and stress-free. You can book a free discovery call with our team directly through our website. During this call, we will take a deep dive into your current digital presence, identify areas for improvement and provide you with a clear roadmap for growth. We’ll help you understand exactly which services will deliver the best results for your unique business.