Project
Location
Industry
The Challenge
An Australian eCommerce retailer wanted to increase their online sales for their Woo-Commerce site. They needed a highly targeted campaign for women aged 18-30 and based on the east coast of Australia. They were experiencing a lack of transparency with their previous digital marketing agency, which was not providing consistent reporting on their ad results. The retailer knew they needed to improve their cost-per-acquisition and gain better value for their ad spend in order to continue running a sustainable business.
The Goal
In a highly competitive market, clothing retailers face pressure to capture the attention of their potential customers. This eCommerce company needed to increase brand awareness amongst their target audience and then utilise their established email campaigns to retain customers and encourage repeat sales.
Why They Chose Crunchy Digital
During the client’s discovery session, Crunchy Digital showed the client our easily accessible client reporting dashboard. This would go on to showcase the client’s advertising results, something that had been lacking from the client’s non-transparent experience with their previous digital advertising agency. Similar to other clients, the online clothing retailer wanted someone else to take the reigns with their advertising strategy, meaning they would be able to focus on other business tasks.
The Solution
Crunchy Digital installed tracking code on the client’s website to enable retargeting and campaign tracking for the ads. We tested several types of audiences, including:
- A lookalike audience of their customer database.
- A lookalike audience of their website viewers.
- General targeting for their customer profile.
- Add to cart retargeting.
We created carousel ad assets for the company to suit their brand and create consistency along the customer’s journey from discovering the brand to visiting their website.
Results
Crunchy Digital averaged 123,000 impressions and 4,470 clicks per month for the client’s ads across Facebook and Instagram. This resulted in a cost-per-click of only $0.46 and a click-through rate of 3.60%, which is significantly higher than the 2022 benchmark of 1.24% for Apparel.
- 123k average impressions per month
- 4,470 average clicks per month
- 3.60% click-through rate
- $0.46 cost-per-click
- $9,000 total client spend
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Frequently Asked Questions
We believe a great relationship starts with communication. Our processes are built around transparency, trust, and timely execution.
What specific digital marketing services does Crunchy Digital offer?
We offer a comprehensive range of digital marketing solutions designed to help your business thrive online. Our core expertise includes Search Engine Optimisation (SEO) to boost organic rankings, Google Ads management for instant traffic and calls, and targeted Facebook and Instagram advertising. We also provide professional social media management, strategic content marketing and bespoke website design and development to ensure your brand looks its best.
Why is SEO considered a vital long-term investment for my website?
Search Engine Optimisation (SEO) is the process of improving your website’s visibility so it appears higher in search engine results. Unlike paid ads, which stop the moment you stop paying, SEO builds brand equity over time. By focusing on technical health and high-quality content, we help drive a steady stream of free, organic traffic to your site, making it a highly cost-effective way to grow your customer base.
Do you provide digital marketing packages for small businesses and SMEs?
Absolutely. We specialise in helping small-to-medium enterprises (SMEs) scale their operations through tailored digital strategies. We understand that every business has unique goals and budget constraints, so we customise our approach to suit your specific growth stage. Whether you are just starting out or looking to dominate your local market, we have a package that fits your needs.
How do Google Ads and SEO work together to grow my traffic?
Google Ads and SEO are two sides of the same coin. Google Ads (PPC) allows you to appear at the very top of search results immediately, which is perfect for generating fast leads or promoting sales. SEO is a slower process, but it provides long-term stability and trust. Using both together ensures you capture customers who want to buy right now, while also building a strong brand presence for the future.
How does social media marketing help build customer loyalty?
Social media is about building a community and educating your audience on your unique selling points. By creating engaging content on platforms like Instagram and Facebook, we help your brand stay "top of mind" for your customers. This constant interaction builds trust and creates a two-way conversation, which encourages followers to stay loyal to your brand and recommend your services to others.
What makes a "conversion-optimised" website different from a normal one?
A standard website might look pretty, but a conversion-optimised website is built with a specific goal in mind. We focus on user experience (UX), ensuring that your site is fast, mobile-friendly and easy to navigate. By placing clear call-to-action buttons and persuasive content in the right places, we turn passive visitors into active leads and paying clients.
How long will it take before I see a return on my marketing investment?
The timeline for results depends on the strategy we use. Paid advertising campaigns, such as Google or Facebook Ads, can start generating enquiries and sales within days of launching. Organic strategies, like SEO and content marketing, typically require three to six months to gain momentum. Our goal is always to provide a positive return on investment as quickly as possible while building a sustainable foundation.
Can your team help with professional content creation and copywriting?
Yes, high-quality content is the backbone of any successful digital strategy. Our expert copywriters create informative blog posts, landing pages and social media captions that resonate with your target audience. We focus on solving your customers' problems and answering their questions, which establishes your business as a trusted authority in your industry and improves your search engine rankings.
Am I required to sign a long-term contract to work with you?
We believe that our results should speak for themselves, which is why we don't believe in locking clients into restrictive, long-term contracts. While digital marketing is most effective when performed consistently over time, we offer flexible service agreements. This ensures that we stay focused on delivering high performance and excellent customer service every single month.
How can I get started with a customised digital marketing plan?
Getting started is easy and stress-free. You can book a free discovery call with our team directly through our website. During this call, we will take a deep dive into your current digital presence, identify areas for improvement and provide you with a clear roadmap for growth. We’ll help you understand exactly which services will deliver the best results for your unique business.