Project
Location
Industry
The Challenge
A brand new health clinic came to Crunchy Digital needing help filling out their calendar with new patient enquiries. The clinic owner was unsure about how to attract new clients on her own and didn’t have the time or expertise to dedicate to her marketing activities or networking. The business owner was feeling stressed about the clinic’s projected earnings if it was solely reliant on word-of-mouth referrals and needed help rectifying this quickly.
The Goal
The clinic needed to boost new client enquiries and make effective use of the marketing budget they had.
Why They Chose Crunchy Digital
Crunchy Digital assessed the business’s needs and discovered the best strategy to move forward with during the client’s initial discovery call. Creating a plan to utilise Facebook and Instagram, we embarked on our strategy to increase brand awareness and direct leads for the business.
The Solution
The Crunchy Digital team created a Facebook and Instagram Ads campaign to attract a local audience of health and wellness-focused individuals for the clinic. Our team researched the most effective audience targeting methods, created custom images for the client’s offering and set the campaign live within two weeks of onboarding. With the goal of getting more online bookings via the client’s Fresha patient management system, the team also utilised Lead Generation ads with a patient information form to collect the prospect’s information.
The social media content plan was created to represent the business’s unique branding and tone. Twelve content pieces for Facebook and Instagram were outlined to be approved by the client within the first two weeks of our services beginning.
Results
Our Meta Ads achieved an average of 20,200 impressions and 270 clicks per month. This was a click-through rate (CTR) of 1.16% and a cost-per-click (CPC) of $2.69.
Most importantly, the clinic’s cost per lead was an average of $15 per on-Facebook lead and they were receiving an average of 51 leads per month. For reference, the client charges $300 for the average single session and has an average lifetime value of $1,200 per booked client.
Meta Ads
- 20,200 average impressions per month
- 270 average clicks per month
- 51 average leads per month
- 1.16% click-through rate
- $2.69 cost-per-click
- $15 per on-Facebook lead
Posting on the client’s social media also creates a professional and well-established reputation. It encourages users to interact with the business via direct messages to learn more about the clinic’s services and book an appointment.
Now that the business owner is experiencing an uptick in the warm leads contacting the clinic daily, they feel more confident in the prospects and upcoming client pipeline for the business.
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Frequently Asked Questions
We believe a great relationship starts with communication. Our processes are built around transparency, trust, and timely execution.
What specific digital marketing services does Crunchy Digital offer?
We offer a comprehensive range of digital marketing solutions designed to help your business thrive online. Our core expertise includes Search Engine Optimisation (SEO) to boost organic rankings, Google Ads management for instant traffic and calls, and targeted Facebook and Instagram advertising. We also provide professional social media management, strategic content marketing and bespoke website design and development to ensure your brand looks its best.
Why is SEO considered a vital long-term investment for my website?
Search Engine Optimisation (SEO) is the process of improving your website’s visibility so it appears higher in search engine results. Unlike paid ads, which stop the moment you stop paying, SEO builds brand equity over time. By focusing on technical health and high-quality content, we help drive a steady stream of free, organic traffic to your site, making it a highly cost-effective way to grow your customer base.
Do you provide digital marketing packages for small businesses and SMEs?
Absolutely. We specialise in helping small-to-medium enterprises (SMEs) scale their operations through tailored digital strategies. We understand that every business has unique goals and budget constraints, so we customise our approach to suit your specific growth stage. Whether you are just starting out or looking to dominate your local market, we have a package that fits your needs.
How do Google Ads and SEO work together to grow my traffic?
Google Ads and SEO are two sides of the same coin. Google Ads (PPC) allows you to appear at the very top of search results immediately, which is perfect for generating fast leads or promoting sales. SEO is a slower process, but it provides long-term stability and trust. Using both together ensures you capture customers who want to buy right now, while also building a strong brand presence for the future.
How does social media marketing help build customer loyalty?
Social media is about building a community and educating your audience on your unique selling points. By creating engaging content on platforms like Instagram and Facebook, we help your brand stay "top of mind" for your customers. This constant interaction builds trust and creates a two-way conversation, which encourages followers to stay loyal to your brand and recommend your services to others.
What makes a "conversion-optimised" website different from a normal one?
A standard website might look pretty, but a conversion-optimised website is built with a specific goal in mind. We focus on user experience (UX), ensuring that your site is fast, mobile-friendly and easy to navigate. By placing clear call-to-action buttons and persuasive content in the right places, we turn passive visitors into active leads and paying clients.
How long will it take before I see a return on my marketing investment?
The timeline for results depends on the strategy we use. Paid advertising campaigns, such as Google or Facebook Ads, can start generating enquiries and sales within days of launching. Organic strategies, like SEO and content marketing, typically require three to six months to gain momentum. Our goal is always to provide a positive return on investment as quickly as possible while building a sustainable foundation.
Can your team help with professional content creation and copywriting?
Yes, high-quality content is the backbone of any successful digital strategy. Our expert copywriters create informative blog posts, landing pages and social media captions that resonate with your target audience. We focus on solving your customers' problems and answering their questions, which establishes your business as a trusted authority in your industry and improves your search engine rankings.
Am I required to sign a long-term contract to work with you?
We believe that our results should speak for themselves, which is why we don't believe in locking clients into restrictive, long-term contracts. While digital marketing is most effective when performed consistently over time, we offer flexible service agreements. This ensures that we stay focused on delivering high performance and excellent customer service every single month.
How can I get started with a customised digital marketing plan?
Getting started is easy and stress-free. You can book a free discovery call with our team directly through our website. During this call, we will take a deep dive into your current digital presence, identify areas for improvement and provide you with a clear roadmap for growth. We’ll help you understand exactly which services will deliver the best results for your unique business.