Case Study

Cleaning Company Website Case Study

conlans facilities (1)
Project
Website Development
Location
Melbourne
Industry
Commercial Cleaning

The Challenge

Conlans Facility Services came to us with a clear goal: their business in commercial and facility cleaning across Melbourne was growing, but their online presence wasn’t doing justice to their professionalism, flexible service model, and customer-first values. Their existing website didn’t clearly reflect their complete service offering or high-quality work done for clients across the city. They needed a site that not only shared what they do, but showcased their loyal client work and industries they service.

Our Approach

To create a digital identity that matched Conlans’ professionalism, flexibility and trust, we developed a solution that combined their branding, messaging, and an easy-to-use website.

Brand & Messaging Refresh
We worked with Conlans to emphasise their core differentiators: reliability, clear communication, and flexible services. Being provided with only a logo to start, we were expanding on their colours, visual identity and business motifs to create a holistic and engaging online journey.
Service Architecture & Content Clarity
As part of the site design, we mapped out all their key service lines (office, retail, strata, gym, medical clinic, hospitality, etc.) using their website content as a foundation. Our team supported the client by rewriting and reorganising content so each service was clearly defined, with benefits, service-area details, and what makes Conlans different.
User-Friendly Website Build
We designed the site to be easy to navigate, so that prospective clients can easily find the services they require. An above-the-fold contact form was also added to the homepage to easily capture enquirer information, increasing conversion rates on the site. We built the WordPress site in a way that Conlans can update service pages, case studies, or blog content over time.
Trust Signals & Conversion Focus
We ensured that their 100% satisfaction guarantee, trust badges and social-proof client logos were prominently highlighted. The site also features a straightforward “Request a Quote” process to convert visitors into leads.
Local-First Approach
Since Conlans operates in Melbourne and surrounds, the Crunchy Digital team paid special attention to location-specific features, including highlighting local business logos, Google Maps integration and contact information readily available for prospects to utilise.

Results

The new Conlans Facility Services website now looks clean, modern and trustworthy for both new and existing clients. It clearly explains the services they offer, their focus on quality, and their promise to put customers first. The brand now feels more consistent, the message is easier to understand, and the website functions much better as a tool to attract new enquiries and support their growth.

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What We Specialise in

Here’s everything we specialise in when it comes to website design and development:

Shopify Websites
  • User-Friendly Layout
  • eCommerce Functionality
  • Conversion Rate Optimisation (CRO)
  • Engaging Calls-To-Action
WordPress Websites
  • Modern & Clean Design
  • Speed-Optimised
  • User-Friendly Layout
  • SEO Foundations
Search Engine Optimisation (SEO)
  • On-Page SEO
  • Valuable Content Creation
  • Technical SEO
  • Blog Production

We’ve Grown Businesses in Sydney and
Internationally

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See what our clients have said

Testimonials from clients praising our website design and development results.

Your Questions, Answered

Frequently Asked Questions (FAQs)

Questions about our content marketing services? Answers are provided in the FAQs, with an invitation to contact for further queries. Topics include content marketing strategy, web design, generating leads, and more.

We offer a comprehensive range of website and app development services. The top two choices of website platforms include WordPress and Shopify, but we can also build on Squarespace, Wix, Webflow and more, all tailored to meet the diverse website needs of Sydney's business owners.

Our website builds include close collaboration with the business owner or representative to understand your brand guidelines, messaging and objectives. We craft clear and persuasive websites that resonates with your brand identity, ensuring consistency with your overall online presence.

Absolutely! As a leading website agency in Sydney, we have expertise in creating sites for various industries. Our team understands local market dynamics and crafts industry-specific high-quality sites according to your needs.

Our process begins with understanding your business, target audience and your messaging. We then develop a design according to your goals for your approval. Once approved, we have this design developed on your chosen platform, including developing the required pages, SEO foundations and full site setup. We seek final changes and approval, and then we set your site live on your designated domain. 

Certainly! The full website design and development process is completed using our servers, while your existing website remains active. On launch day, your new website will simply replace the old website on your domain. 

Website creation often hinges on the written copy you would like to include on the site. Typically, you can expect a 5-page website with written copy provided upfront to take 1-2 weeks for design creation and 3-4 weeks for development. We also offer priority builds if you require your site in a shorter timeframe. 

Yes, as one of the best website agencies, we offer packages tailored for startups and small businesses in Sydney, aiming to generate leads and enhance your brand's online presence.

Of course! We specialise not only in improving the conversions on your site, but increasing your business's reach with services like search engine optimisation (SEO), Google Ads, Facebook and Instagram Ads and more.

To embark on your website journey with Crunchy Digital, contact us now or book a call directly with us. We’ll schedule a session to understand your vision and show you some examples of your future website's look and layout. 
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