Project
Location
Industry
The Challenge
A home appliances retailer referred to Crunchy Digital after experiencing a lack of sales for their appliances. Operating in a highly seasonal local market, the store’s two flagship categories, BBQs and heating, peak at opposite ends of the year, so the account has faced a continual challenge: keeping lead volume steady while shifting budget between seasons.
After auditing the account, Crunchy Digital noticed a second challenge visible across the account’s history, being that much of the highest-intent traffic is brand- and service-led. The store therefore has to compete to capture customers who are often searching for the manufacturer or a service centre directly, and convert them into calls and store visits.
The Goal
The company needed to keep lead volume steady across both seasons and convert high-intent brand and service searches into phone calls and store visits.
Why They Chose Crunchy Digital
Crunchy Digital identified the challenges and opportunities early and walked the client through a clear plan. The store’s call-first service model meant the client valued an agency that could build campaigns around phone calls and directions rather than pure eCommerce marketing.
The Solution
The Crunchy Digital team built campaigns around each seasonal category, running dedicated Weber BBQ and fireplace campaigns alongside search campaigns for gas central heating and general leads. A Performance Max campaign was layered across both seasons to drive local store visits and directions at low cost. As BBQ demand eased into winter in 2026, budget shifted from the Weber campaign into fireplace and heating campaigns, with the fireplace campaign’s cost per conversion improving from around $650 in its first month to around $135 within 3 months.
Results
Across the account’s lifetime, Crunchy Digital’s Google Ads generated 247 conversions and 675 all conversions, including 277 phone calls, from 185,474 impressions and 5,026 clicks. This was a click-through rate of 2.71%, an average cost per click of $4.32 and a cost per conversion of $87.94.
- 675 all conversions, including 277 phone calls
- Average cost per click at $4.32
- 2.71% click-through rate
- Average cost per conversion at $87.94
- 4.86% conversion rate
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Frequently Asked Questions
We believe a great relationship starts with communication. Our processes are built around transparency, trust, and timely execution.
What specific digital marketing services does Crunchy Digital offer?
We offer a comprehensive range of digital marketing solutions designed to help your business thrive online. Our core expertise includes Search Engine Optimisation (SEO) to boost organic rankings, Google Ads management for instant traffic and calls, and targeted Facebook and Instagram advertising. We also provide professional social media management, strategic content marketing and bespoke website design and development to ensure your brand looks its best.
Why is SEO considered a vital long-term investment for my website?
Search Engine Optimisation (SEO) is the process of improving your website’s visibility so it appears higher in search engine results. Unlike paid ads, which stop the moment you stop paying, SEO builds brand equity over time. By focusing on technical health and high-quality content, we help drive a steady stream of free, organic traffic to your site, making it a highly cost-effective way to grow your customer base.
Do you provide digital marketing packages for small businesses and SMEs?
Absolutely. We specialise in helping small-to-medium enterprises (SMEs) scale their operations through tailored digital strategies. We understand that every business has unique goals and budget constraints, so we customise our approach to suit your specific growth stage. Whether you are just starting out or looking to dominate your local market, we have a package that fits your needs.
How do Google Ads and SEO work together to grow my traffic?
Google Ads and SEO are two sides of the same coin. Google Ads (PPC) allows you to appear at the very top of search results immediately, which is perfect for generating fast leads or promoting sales. SEO is a slower process, but it provides long-term stability and trust. Using both together ensures you capture customers who want to buy right now, while also building a strong brand presence for the future.
How does social media marketing help build customer loyalty?
Social media is about building a community and educating your audience on your unique selling points. By creating engaging content on platforms like Instagram and Facebook, we help your brand stay "top of mind" for your customers. This constant interaction builds trust and creates a two-way conversation, which encourages followers to stay loyal to your brand and recommend your services to others.
What makes a "conversion-optimised" website different from a normal one?
A standard website might look pretty, but a conversion-optimised website is built with a specific goal in mind. We focus on user experience (UX), ensuring that your site is fast, mobile-friendly and easy to navigate. By placing clear call-to-action buttons and persuasive content in the right places, we turn passive visitors into active leads and paying clients.
How long will it take before I see a return on my marketing investment?
The timeline for results depends on the strategy we use. Paid advertising campaigns, such as Google or Facebook Ads, can start generating enquiries and sales within days of launching. Organic strategies, like SEO and content marketing, typically require three to six months to gain momentum. Our goal is always to provide a positive return on investment as quickly as possible while building a sustainable foundation.
Can your team help with professional content creation and copywriting?
Yes, high-quality content is the backbone of any successful digital strategy. Our expert copywriters create informative blog posts, landing pages and social media captions that resonate with your target audience. We focus on solving your customers' problems and answering their questions, which establishes your business as a trusted authority in your industry and improves your search engine rankings.
Am I required to sign a long-term contract to work with you?
We believe that our results should speak for themselves, which is why we don't believe in locking clients into restrictive, long-term contracts. While digital marketing is most effective when performed consistently over time, we offer flexible service agreements. This ensures that we stay focused on delivering high performance and excellent customer service every single month.
How can I get started with a customised digital marketing plan?
Getting started is easy and stress-free. You can book a free discovery call with our team directly through our website. During this call, we will take a deep dive into your current digital presence, identify areas for improvement and provide you with a clear roadmap for growth. We’ll help you understand exactly which services will deliver the best results for your unique business.