Project
Location
Industry
The Challenge
A furniture and home decor store owner based in Sydney’s western suburbs wanted to increase their in-store foot traffic, as well as drive customers to their online store on Shopify. They came to Crunchy Digital in need of an effective campaign that simultaneously targeted a radius around their physical store, as well as the eastern coast of Australia for online customers. They were experiencing a lack of sales and were imminently expecting a shipping container of new products, which the business needed to fit into their showroom and sell.
The Goal
The newly established home decor store needed to not only establish their digital and physical presence against an industry of highly competitive companies but also quickly sell products to free up floor space within the store.
Why They Chose Crunchy Digital
Having done previous work for this client, Crunchy Digital was a trusted partner for digital marketing due to our transparency in the onboarding process and campaign progress.
The Solution
Crunchy Digital set up a Facebook and Instagram campaign at minimum spend to attract new customers to their online and in-person stores. The company also offered the incentive of a discount code offering $100 off the customers’ first purchase. Crunchy Digital installed tracking code on the client’s website to enable retargeting of the business’s aware audience and tested a number of types of audiences, including lookalike audiences of their website viewers, general interest targeting for their customer profile and location targeting.
Our team created video and carousel ads for the company’s Facebook and Instagram ads and optimised performance across both ad sets throughout the campaign.
Results
Crunchy Digital’s Facebook and Instagram campaigns achieved an average of 170k average impressions per month with a minimum ad spend. This resulted in an average of 3,400 clicks on the campaigns per month, which is a click-through rate (CTR) of 2.06%. Comparatively, the average CTR on Facebook across all industries in 2022 was 0.90%, and 0.70% across the Home Improvement industry specifically. The client’s cost-per-click (CPC) maintained an average of $0.20 over the campaign, with an average of 29 adds-to-cart each month for products retailing from between $500 and $3,000 each.
Meta Ads:
- 170k average impressions per month
- 3,400 average clicks per month
- 2.06% click-through rate
- $0.20 cost-per-click
- Average of 29 adds to cart per month
Discover Your Business's Next Step
3-Step Process
Our Process, Uncomplicated.
We aim to make marketing your business easy. From your first call to your first result, every step is straightforward, transparent and built around what your business actually needs.
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Frequently Asked Questions
We believe a great relationship starts with communication. Our processes are built around transparency, trust, and timely execution.
What specific digital marketing services does Crunchy Digital offer?
We offer a comprehensive range of digital marketing solutions designed to help your business thrive online. Our core expertise includes Search Engine Optimisation (SEO) to boost organic rankings, Google Ads management for instant traffic and calls, and targeted Facebook and Instagram advertising. We also provide professional social media management, strategic content marketing and bespoke website design and development to ensure your brand looks its best.
Why is SEO considered a vital long-term investment for my website?
Search Engine Optimisation (SEO) is the process of improving your website’s visibility so it appears higher in search engine results. Unlike paid ads, which stop the moment you stop paying, SEO builds brand equity over time. By focusing on technical health and high-quality content, we help drive a steady stream of free, organic traffic to your site, making it a highly cost-effective way to grow your customer base.
Do you provide digital marketing packages for small businesses and SMEs?
Absolutely. We specialise in helping small-to-medium enterprises (SMEs) scale their operations through tailored digital strategies. We understand that every business has unique goals and budget constraints, so we customise our approach to suit your specific growth stage. Whether you are just starting out or looking to dominate your local market, we have a package that fits your needs.
How do Google Ads and SEO work together to grow my traffic?
Google Ads and SEO are two sides of the same coin. Google Ads (PPC) allows you to appear at the very top of search results immediately, which is perfect for generating fast leads or promoting sales. SEO is a slower process, but it provides long-term stability and trust. Using both together ensures you capture customers who want to buy right now, while also building a strong brand presence for the future.
How does social media marketing help build customer loyalty?
Social media is about building a community and educating your audience on your unique selling points. By creating engaging content on platforms like Instagram and Facebook, we help your brand stay "top of mind" for your customers. This constant interaction builds trust and creates a two-way conversation, which encourages followers to stay loyal to your brand and recommend your services to others.
What makes a "conversion-optimised" website different from a normal one?
A standard website might look pretty, but a conversion-optimised website is built with a specific goal in mind. We focus on user experience (UX), ensuring that your site is fast, mobile-friendly and easy to navigate. By placing clear call-to-action buttons and persuasive content in the right places, we turn passive visitors into active leads and paying clients.
How long will it take before I see a return on my marketing investment?
The timeline for results depends on the strategy we use. Paid advertising campaigns, such as Google or Facebook Ads, can start generating enquiries and sales within days of launching. Organic strategies, like SEO and content marketing, typically require three to six months to gain momentum. Our goal is always to provide a positive return on investment as quickly as possible while building a sustainable foundation.
Can your team help with professional content creation and copywriting?
Yes, high-quality content is the backbone of any successful digital strategy. Our expert copywriters create informative blog posts, landing pages and social media captions that resonate with your target audience. We focus on solving your customers' problems and answering their questions, which establishes your business as a trusted authority in your industry and improves your search engine rankings.
Am I required to sign a long-term contract to work with you?
We believe that our results should speak for themselves, which is why we don't believe in locking clients into restrictive, long-term contracts. While digital marketing is most effective when performed consistently over time, we offer flexible service agreements. This ensures that we stay focused on delivering high performance and excellent customer service every single month.
How can I get started with a customised digital marketing plan?
Getting started is easy and stress-free. You can book a free discovery call with our team directly through our website. During this call, we will take a deep dive into your current digital presence, identify areas for improvement and provide you with a clear roadmap for growth. We’ll help you understand exactly which services will deliver the best results for your unique business.