Project
Location
Industry
The Project
The project involved an Australian supplier of high-performance composite matting solutions that provides durable and environmentally responsible ground protection systems for industries including construction, civil infrastructure, mining, and large-scale events. Crunchy Digital was brought on to run Google Ads and SEO campaigns nationally for the company.
The Problem
As demand for their solutions grew, the company needed to strengthen its digital presence to capture new project enquiries and support national growth. Operating in a highly competitive industrial supply sector, the business relied heavily on traditional sales methods such as referrals and existing client networks — an approach that had supported growth but lacked scalability and predictability. Specifically, they needed to increase qualified commercial enquiries, expand brand visibility across Australia, compete with established providers, and implement measurable, performance-driven marketing
The Solution
- Google Ads (Search): targeted high-intent commercial and industry-specific keywords, developed conversion-focused ad messaging aligned with project enquiry intent, implemented advanced conversion tracking, applied ongoing bid optimisation, and conducted monthly optimisation based on performance data.
- SEO: technical website optimisation for crawlability and performance, keyword targeting for high-intent industrial queries, metadata optimisation, content improvements to strengthen industry authority, and website speed/UX enhancements.
Results
Overall, within the first six months, Crunchy Digital positioned the company as a competitive and highly visible supplier in the Australian ground protection solutions market, delivering consistent enquiries, cost-efficient lead acquisition, increased nationwide visibility, and a scalable marketing infrastructure for future growth.
Google Ads Performance (3-Month Campaign)
- 14,032 total impressions
- 1,401 total clicks
- 9.98% average CTR
- A$4.01 average cost per click
- A$5,621.83 total ad spend
- 24 total conversions
- A$234.24 average cost per conversion
- 5 phone call enquiries
SEO Performance (6-Month Growth Period)
- 11,000+ active users
- 154,000+ search impressions
- 2,180+ total clicks
- 1.4% average CT
- 44 organic leads generated within 2 months
3-Step Process
Our Process, Uncomplicated.
We aim to make marketing your business easy. From your first call to your first result, every step is straightforward, transparent and built around what your business actually needs.
Testimonials
What Our Clients Say
Your Questions, Answered
Frequently Asked Questions
We believe a great relationship starts with communication. Our processes are built around transparency, trust, and timely execution.
What specific digital marketing services does Crunchy Digital offer?
We offer a comprehensive range of digital marketing solutions designed to help your business thrive online. Our core expertise includes Search Engine Optimisation (SEO) to boost organic rankings, Google Ads management for instant traffic and calls, and targeted Facebook and Instagram advertising. We also provide professional social media management, strategic content marketing and bespoke website design and development to ensure your brand looks its best.
Why is SEO considered a vital long-term investment for my website?
Search Engine Optimisation (SEO) is the process of improving your website’s visibility so it appears higher in search engine results. Unlike paid ads, which stop the moment you stop paying, SEO builds brand equity over time. By focusing on technical health and high-quality content, we help drive a steady stream of free, organic traffic to your site, making it a highly cost-effective way to grow your customer base.
Do you provide digital marketing packages for small businesses and SMEs?
Absolutely. We specialise in helping small-to-medium enterprises (SMEs) scale their operations through tailored digital strategies. We understand that every business has unique goals and budget constraints, so we customise our approach to suit your specific growth stage. Whether you are just starting out or looking to dominate your local market, we have a package that fits your needs.
How do Google Ads and SEO work together to grow my traffic?
Google Ads and SEO are two sides of the same coin. Google Ads (PPC) allows you to appear at the very top of search results immediately, which is perfect for generating fast leads or promoting sales. SEO is a slower process, but it provides long-term stability and trust. Using both together ensures you capture customers who want to buy right now, while also building a strong brand presence for the future.
How does social media marketing help build customer loyalty?
Social media is about building a community and educating your audience on your unique selling points. By creating engaging content on platforms like Instagram and Facebook, we help your brand stay "top of mind" for your customers. This constant interaction builds trust and creates a two-way conversation, which encourages followers to stay loyal to your brand and recommend your services to others.
What makes a "conversion-optimised" website different from a normal one?
A standard website might look pretty, but a conversion-optimised website is built with a specific goal in mind. We focus on user experience (UX), ensuring that your site is fast, mobile-friendly and easy to navigate. By placing clear call-to-action buttons and persuasive content in the right places, we turn passive visitors into active leads and paying clients.
How long will it take before I see a return on my marketing investment?
The timeline for results depends on the strategy we use. Paid advertising campaigns, such as Google or Facebook Ads, can start generating enquiries and sales within days of launching. Organic strategies, like SEO and content marketing, typically require three to six months to gain momentum. Our goal is always to provide a positive return on investment as quickly as possible while building a sustainable foundation.
Can your team help with professional content creation and copywriting?
Yes, high-quality content is the backbone of any successful digital strategy. Our expert copywriters create informative blog posts, landing pages and social media captions that resonate with your target audience. We focus on solving your customers' problems and answering their questions, which establishes your business as a trusted authority in your industry and improves your search engine rankings.
Am I required to sign a long-term contract to work with you?
We believe that our results should speak for themselves, which is why we don't believe in locking clients into restrictive, long-term contracts. While digital marketing is most effective when performed consistently over time, we offer flexible service agreements. This ensures that we stay focused on delivering high performance and excellent customer service every single month.
How can I get started with a customised digital marketing plan?
Getting started is easy and stress-free. You can book a free discovery call with our team directly through our website. During this call, we will take a deep dive into your current digital presence, identify areas for improvement and provide you with a clear roadmap for growth. We’ll help you understand exactly which services will deliver the best results for your unique business.