As a business, it’s very likely that you’ve created a Facebook page. However, you might be missing a great opportunity with Facebook groups. In the most recent F8 update for Facebook, a huge push was placed on the community of Facebook and how we’ll be seeing emphasis placed on groups rather than pages. Group updates will have a better chance of appearing in your news feed and Facebook will be making it easier for people to access the more private aspects of Facebook, such as these groups.
Here we explain how to use Facebook groups, and how it might just benefit your business. Let’s dive right in.
1. Reward Your Customers
Groups are a highly personal aspect of Facebook. As most of us have experienced, a lot of groups are set up so that you either need to be invited to join them or request access before you can see the content posted within. For this reason, you can provide a more personalised, valuable experience to specific customers, grabbing the attention of people who have a deeper interest in your offering. While it’s much harder to develop a large audience within a group, you could, for example, include an invitation button in your business’s email newsletters or on the confirmation of purchase page of your website. It could also be worth mentioning your group to customers at the point of purchase if you have a physical store. This works particularly well with ongoing services like fitness training or beauty therapies where customers visit periodically. This allows customers to have regular updates on what’s going on within the business and can plan their next visit.
2. Discuss Industry News
Groups are really popular for communities who want to discuss current events. For instance, political or activist groups often share events, news articles and ideas into groups as this is a private and safer place for them to do so. For businesses, you can adopt a similar idea. You can share industry news, ideas, and deals with a private group. Building a group of your ideal audience is key to getting your updates out to people who are more likely to engage with your business. This creates a sense of community and interests people while also collecting a group of people you can occasionally promote your business to.
3. Build a Community
That brings us very nicely onto our next point. Groups offer a sense of community, which is always beneficial to a business. When you feel like you belong somewhere, you often establish a level of loyalty to the company too. Groups can offer you a great place to find content ideas, as well. Perhaps you can ask the community what they would like to hear on your next podcast, or ask for suggestions on products they’d like to see in your shop. Businesses thrive when they listen to the community around them. Facebook groups give you an easy, fool-proof way to connect with your target audience and loyal customers.
4. Promote events
Event marketing is a really wonderful thing. it brings people together and promotes your business. Perhaps you’re going to an expo, a tradeshow or you have a pop-up shop somewhere. Sharing this on your social media pages is great. but runs the risk of it being ignored. When you post an event on a Facebook group, there is a higher chance that people will see it and click on it. This is courtesy to the fact that group members get notifications when something is posted.
5. Use A Group To Manage Your Team
On a smaller level, Facebook groups are also great for staffing purposes too. There are many platforms out there that give you the opportunity to contact and share with your colleagues and staff. That being said, Facebook groups are a great option.
Most people have Facebook and already understand the interface. As it’s private, only you and your team will see messages and information.
This is a simple way to promote company culture and get to know your team a little bit better. It’s also a great way to get your staff members to share their content which you could potentially repurpose for your company’s public social media channels. Celebrating the authenticity and little achievements of your staff members can be a great way to build connection and trust.
Overall, Facebook groups are a great way to offer an even more personalised experience to customers, promote certain events, or keep your team productive and informed.
They’re often overlooked in the world of business, but maybe you should delve into the world of groups to see how you can make positive changes to your company. If you’re in need of help with your Facebook marketing, read more about our Facebook marketing services: Facebook Chabot Marketing & Social Media packages.
We’re also been listed on Design Rush’s Top Facebook Marketing Companies! Our management will boost your business’s reach and help you create valuable brand awareness and leads.
Frequently Asked Questions
Facebook groups offer a more personalized and community-driven approach compared to Facebook pages. With recent updates emphasizing groups, they are more likely to appear in news feeds, allowing businesses to engage more effectively with a targeted audience. Groups also provide a private space to share content, discuss industry news, and build a loyal community around your brand.
Facebook groups allow businesses to create a more intimate and valuable experience for customers. By inviting specific customers to join a group, you can offer personalized updates, share exclusive content, and foster a sense of belonging. This is particularly effective for businesses offering ongoing services, as it keeps customers engaged and informed about your offerings.
In a Facebook group, you can share industry news, ideas, and deals that are relevant to your audience. This is also a great place to discuss current events, gather content ideas, and engage directly with your community. Asking for feedback on products, services, or upcoming events can help you better understand your customers’ needs and interests.
Facebook groups are an effective platform for promoting events because group members receive notifications when new posts are made. This increases the visibility of your events, such as expos, tradeshows, or pop-up shops, making it more likely that members will see and engage with your event promotions.
Yes, Facebook groups can be a valuable tool for managing your team. As a private space, groups allow you to communicate with your staff, share important information, and promote company culture. It’s a user-friendly platform that most people are familiar with, making it easy to connect and collaborate with your team.
Facebook groups foster a sense of community by bringing together people with shared interests. When members feel like they belong to a group, they often develop loyalty to the business. Groups provide a platform to engage with your audience, listen to their feedback, and create a strong, supportive community around your brand.
While Facebook pages are great for broad public engagement, groups offer a more targeted and private environment. Posts in groups are more likely to be seen by members due to Facebook’s algorithm favoring group content. Groups also enable deeper interaction, personalized experiences, and a stronger sense of community among members.
You can attract customers to your Facebook group by including an invitation in your business’s email newsletters, on the confirmation page of your website, or even mentioning it at the point of purchase in a physical store. Offering exclusive content or personalized updates within the group can also incentivize customers to join.
Yes, Facebook groups can help improve company culture by providing a platform where staff members can share their achievements, ideas, and content. Celebrating these contributions within the group can build trust and connection among team members, ultimately strengthening your company culture.
Facebook groups are often overlooked by businesses because the focus tends to be on public-facing pages and ads. However, groups offer unique benefits such as enhanced engagement, personalized interactions, and the ability to create a close-knit community. By exploring and leveraging Facebook groups, businesses can make positive changes and build stronger connections with their audience.