When improving eCommerce SEO for any website, we sometimes need assistance to create the best results possible. Specific tools fulfil this need by helping us with daily eCommerce SEO tasks while also boosting traffic and lead generation.
In this article, we’ll discuss these tools and explore how each one helps us. The order of the tools doesn’t indicate any ranking, and the information provided is purely a personal opinion.
Before diving into the tools, let’s first understand the tasks we use them for.
What Are eCommerce SEO Tools and How Are They Used?
eCommerce SEO tools are specialised software or platforms designed to optimise online stores, boosting their search engine rankings and driving more traffic. They simplify essential tasks, making it easier to grow your store’s visibility and sales. Here’s how they help:
- Keyword Research: Find high-value keywords (e.g., “buy skincare Australia”) to target customers.
- On-Page SEO: Optimise titles, descriptions, and images for better rankings.
- Technical SEO: Optimise site speed, address mobile issues, and resolve broken links.
- Content Marketing & Analysis: Create and track engaging blogs or product guides.
- Competitor Analysis: Study rivals’ strategies to stay ahead.
- Data Analysis: Monitor traffic, conversions, and performance with clear insights.
Why They Matter: These tools streamline SEO, saving time and maximising results for your eCommerce store!
Top eCommerce SEO Tools to Boost Your Online Store’s Success-
AIO SEO is a great eCommerce SEO tool that helps boost search rankings. It has millions of active installs. With this plugin, you can make all the necessary on-page changes, schema and edit essential files. The free version has some limitations, whereas the paid version offers more flexibility for making changes.
Click here to visit the official website.
Yoast SEO utilises AI to help your product rank higher in search results. It can optimise content, make on-page changes, handle schema, robot.txt, sitemap, and other changes. It comes in several paid bundles and offers variants, including special bundles tailored for eCommerce and Shopify stores. Click here to visit the official website.
RankMath is another SEO plugin that helps with all changes and is available in both free and paid versions. Its interface is more straightforward compared to the other two SEO plugins, and you can make many customised changes. Click here to visit the official website.
MonsterInsights is a reporting tool that helps with real-time data, eCommerce reports, user behaviour reports, and SEO ranking reports. It’s GDPR-compliant and features over 100 data points. It works efficiently with eCommerce stores like WooCommerce. Click here to visit the official website.
AHREFS is a comprehensive digital marketing and SEO toolkit. You can utilise features like Site Explorer and Keyword Explorer. It’s ideal for competitor research and content strategy development. You can also do on-page audits, technical audits, backlink audits, and performance checks. Click here to visit the official website.
SEMrush is another digital marketing and SEO toolkit that provides similar features to AHREFS, but what sets it apart is its keyword database. Its keyword database is larger, smoother, and offers better suggestions. It also helps with intent and advancing paid campaigns in the eCommerce market. Click here to visit the official website.
Google Search Console helps track the performance of online eCommerce stores with data on clicks, impressions, and CTR. You can list your online eCommerce store in search results and identify issues related to Google indexing, which helps in solving them. You can see which keywords, pages, and devices are getting clicks, impressions, and CTR, helping you reach more people by targeting the right keywords. Click here to visit the official website.
Google Analytics is a free reporting tool from Google. It’s comprehensive and allows you to create reports on user behaviour, traffic, leads and purchases, revenue, geolocation, user paths, and patterns. Click here to visit the official website.
Google Trends is a free tool provided by Google for all users. It provides insights into the popularity and search volume trends of any eCommerce topic, which can be very useful for eCommerce SEO. Click here to visit the official website.
PageSpeed Insights is essential because page load speed and Core Web Vitals are crucial ranking factors for websites. It helps find user experience, conversion rate, and performance issues. Click here to visit the official website.
Google Gemini is a powerful multilingual AI model created by Google. It helps with eCommerce-related store queries and content marketing, such as content ideation and optimisation. Click here to visit the official website.
Screaming Frog is a powerful SEO spider tool that helps with crawling and indexing, identifying broken links duplicate content, redirection, and reviewing robot files, as well as generating sitemaps. Click here to visit the official website.
Also Asked is a tool used to find related questions and topics for a given topic. It doesn’t display search volume, but it does show queries that users frequently ask. Click here to visit the official website.
Best eCommerce SEO Tools: My Top Picks –
While all eCommerce SEO tools have their strengths, I recommend a mix of free and paid options for maximum impact. My top picks include:
- Free Tools: Google Search Console, Google Trends, Google Analytics, PageSpeed Insights, Google Gemini.
- Paid Tools: Screaming Frog, RankMath, SEMrush.
These tools are easy to use and can be leveraged to their full potential effortlessly. Google’s free tools offer robust functionality, while paid tools like Screaming Frog, RankMath, and SEMrush provide advanced features for deeper optimisation.
If your budget permits, consider alternatives to these tools, which are equally capable and will drive results for your eCommerce SEO campaign, whether targeting Australia, the U.S or beyond.
