Social Media Marketing and Management


What is Social Media Marketing?

Social Media Marketing, or SMM, is the act of building a community of followers for a business, organisation, group or public figure on one of the many social media networks. These networks include but aren’t limited to Facebook, Instagram, LinkedIn, TikTok, Pinterest and Twitter. The aim of Social Media Marketing is to connect with the business’s ideal audience and provide them with value, whether that’s in terms of sales and discounts, information, entertainment and even other, likeminded customers.

What are the benefits of Social Media Marketing?

Social media can help to foster a loyal community of your customers. This is a space where you, as a business, organisation, or public figure, can connect with your followers by posting content that will resonate with them. You can share business updates, drive sales with discount codes, utilise User-Generate Content to encourage more people to share your content and spread the word about your brand.

Connect with your audience on their favourite social media networks.
Engage your audience with information and entertainment
Represent your brand identity on online

What do you need to get started?

Arguably the most important step of your social media marketing strategy is deciding what platforms your business should be on. Most industries have success on Facebook and Instagram, however, some businesses may or may not need to also think about LinkedIn, Twitter or Pinterest, depending on the industry. Once we’ve decided on your best platforms, we’ll work on a social media strategy to suit your business’s style and budget. This may include a monthly posting strategy for posting multiple times a week, content creation and graphic design at a minimum. We’ll need access to your business’s brand guidelines and access to be provided across your social media platforms. This will be discussed in our onboarding stage, with plenty of information on how to get this set up.

Phone showing Facebook, Messenger, Instagram, Twitter, TikTok icons and more
Accounts Reached Checking On Mobile

What results can I expect from Social Media Marketing?

Social Media Marketing is a fantastic way to build brand awareness and use specific calls-to-action to inspire activity from your followers. Depending on your level of service, you’ll either monthly reports on your results or get access to our customised Crunchy Digital dashboard, where you can measure and track your engagement, follower growth, reach and more. For businesses wanting to experience growth on their social platforms, we recommend pairing social media management with paid advertising or performing manual engagement with your audience.

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