Where Should You Spend on Digital Marketing if You Have a Small Budget?

Are you frequently attracting new visitors, leads, and sales to your business? If not, you must include a strong digital marketing strategy in your budget, and it doesn’t have to be expensive. In reality, even with a tight budget, you can still operate a successful digital marketing strategy. Yet in order to maximise your marketing budget, it is essential to concentrate on campaigns with a high likelihood of success.

How much should your budget be for digital marketing then?

As reported by Entrepreneur:

  • Young companies (under five years old) can allocate 12 to 20 per cent of their gross revenue to marketing.
  • Established businesses can allocate 6 to 12 per cent of their revenue to marketing.

And, when it comes to online versus offline marketing, it is reported that most businesses spend half of their overall marketing budget on digital marketing services.

Which Digital Marketing Techniques Are the Best for Little Budgets?

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These are the top five online marketing strategies to increase return on investment.

  1. Content Writing
  2. Search Engine Optimisation
  3. Social Media Marketing
  4. Paid Advertising
  5. Search Engine Marketing

All of these digital marketing techniques have one thing in common: they can all begin as inexpensive marketing techniques.

1. Content Writing

Business blogging is one of the most favoured digital marketing strategies. By providing valuable content to your potential customers, you can improve the visibility of your website on search engines.

DemandMetric states that blogs are accountable for:

  • 434 per cent more indexed pages and
  • 97 per cent more crawled links

What happens, though, when there are more indexed pages and links?

One benefit is that more individuals are accessing your website. According to HubSpot, businesses with blogs receive 55 per cent more traffic.

Ahrefs is one website that has profited greatly from blogging. The company blog received 15,000 visitors per month on average in 2015. It saw a 1,136 per cent rise in traffic three years later. In two of those years, it posted two pieces per week, and in one of those years, it posted one article per week. Revenue increased 10 times.

Even prior to the rise of the internet, the most popular technique for distributing any kind of information to the intended audience was content writing.

The ability to use written words to convey one’s thoughts and ideas is known as content writing. Books, journals, poems, short stories, theories, and ideologies are forms of written copy that have been available for generations.

These existed long before the printing press. The invention of printing presses resulted in a profound cultural upheaval. When that development was taken, it was a big stride forward in the evolution of content generation. In terms of the techniques involved, content writing has advanced at an astonishing rate in recent years. 

In today’s day and age of the ever-expanding internet, nearly every sector of the economy requires content marketing; the majority of the material that these types of organisations generate is text.

Effective content writing requires an understanding of both the target demographic and the common actions of website users. Following and consistently pursuing these techniques motivates them to return and engage.

2. Search Engine Optimisation

Search Engine Optimisation (SEO) is a digital marketing approach that aims to increase the number of people who visit a company’s website. Companies who regularly revamp their SEO can increase the number and quality of their website traffic, resulting in more leads and sales.

The ability to target organic traffic is one of the most advantageous aspects of having an SEO strategy. When done correctly, you will notice a boost in traffic, and the traffic to your site will come from the relevant users and decision-makers.

Doesn’t it sound like online wizardry? SEO is a very significant inbound lead-generating method, and there are numerous ways businesses may use it to achieve their desired outcomes.

With SEO services, new clients find your company on their own by searching for what you have to offer. If you aren’t already optimising your website, SEO can provide a new source of leads. What’s the best part? Website leads are already looking for what you have to offer; all you have to do is foster the sale and persuade them to work with you.

A solid SEO strategy is vital for any size business. According to studies, around 76 per cent of individuals conduct internet research on a company before visiting or making a purchase with them. If your competitors outrank you by having a higher rank in a search engine, they could be getting a lot of your potential business. With a better SEO plan, these people could be new clients for your company.

3. Social Media Marketing

Social media’s arrival and rising importance have altered the entire marketing environment. Social media has created new opportunities for marketers that did not previously exist or were too difficult to exploit. We can now spread information all around the world in a matter of seconds thanks to social media.

Most people use social media for personal reasons, but if your business hasn’t acknowledged the impact that social media may have on your brand, you’ve already fallen behind in modern marketing strategies. Social media can be an important part of your marketing plan, and once you start using it correctly, you will see the impact it can have on your total marketing approach.

4. Paid Advertising

Paid marketing, usually referred to as digital advertising, is any method in which a brand targets potential customers based on their interests, purpose or previous contacts with the brand.

Sponsored campaigns can take advantage of one or more digital channels, such as search engine results pages (SERPs), social media platforms, and websites. Paid marketing might take the form of sponsored social posts and guest blogs, in addition to the display adverts you’ve probably seen in SERPs and web pages.

Today, it’s likely that new clients will discover your brand for the first time online. In fact, regardless of whether they finally make a purchase online or in a physical store, 87% of retail shoppers begin their searches on digital platforms.

Your potential customers may never discover your brand if you do not have a web presence. Paid marketing can help your growth strategy in the following ways:

  • Increasing brand recognition.
  • Encourage customer engagement.
  • You will be able to target certain audience segments.
  • Allowing you to measure and optimise your marketing.

Paid marketing provides faster returns and more granular targeting options than organic marketing. For example, you can use a keyword approach to target a web page to a specific audience, but you may still reach people who aren’t interested in your offering. Paid tactics, on the other hand, allow you to focus your messaging based on user signals such as search queries and previous encounters with your brand.

5. Search Engine Marketing

Search engine marketing (SEM), often known as “paid search” or “pay-per-click” (PPC), is a type of online marketing that uses paid advertising to boost your company’s or nonprofit’s visibility in search engine results pages. You’ve probably noticed that when you use a search engine, such as Google or Bing, the first few results at the top of the page are advertisements. These are from companies that use SEM tactics.

Search engine marketing is an excellent approach to raising brand awareness and driving visitors to your website. People are more likely to see your ad and click through to your website if it appears at the top of a search results page.

Although advertisers must pay for SEM, this is paid per click rather than as an upfront expenditure. This method is less expensive because you only pay for what you get. You can also establish a limit so that you only spend a certain amount of money. When you spend to that limit, your ad will be turned off.

If you lack the time or expertise to build a digital marketing strategy for your business, please contact us to learn more about our affordable digital marketing services for Australian businesses.

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