In recent years, social media has emerged as an essential tool for businesses seeking to reach a larger audience. According to Kepios, roughly 4.7 billion people utilise social media worldwide, accounting for more than half of the world’s population. Marketers must leverage this vast market to prevent missing out on innumerable economic opportunities.
The Making: Creating A Social Presence
The good news is that setting up social media profiles for your company is simple. Your brand might have a presence that you can gradually build on and grow with only a few clicks.
Each platform has its own social media audience. As a result, you must consider your target market and select the site where your prospects are most active. If your target social media audience is young people, for example, Instagram and TikTok are the best places to establish a brand presence.
Increasing your social media following might be difficult. Nevertheless, with little research and the help of social media marketing specialists, you can quickly grow your presence on your preferred networks.
The Issue: Social Media Stagnation
The beauty of social media is that it allows for infinite growth. When you earn more followers and keep them engaged, your conversions will likely rise. Every piece of information you publish is seen by more individuals, making each action more valuable than the previous one.
Sadly, constantly changing trends and intricate algorithms can lead your following count to plateau or even decrease. As a result, you’ll notice that your typical social media posts aren’t attracting as much interest, and your social media efforts aren’t paying off as they used to.
So, what do you do when you find yourself in this situation?
The Revival: The Top Four Strategies To Regain Your Audience
Stagnancy on social media is common; it can happen to any brand that maintains social media profiles in order to engage with its core audience. Fortunately, you can take steps to recover from this setback.
Here are our top four recommendations for re-engaging your social media followers:
1. Revamping the Content
Posting the same things over and over can cause your social media audience to lose interest in your content and offers. Instead, try taking your social media posts a step further by including features that encourage conversation and debate. This will increase your interaction on Instagram, Twitter, and Facebook while also demonstrating your dedication to being an engaging and transparent company.
You should also re-think your usual formats. Static posts are giving way to more engaging social media formats like videos, carousel posts and, of course, Reels on Instagram. Short and long-form videos can be effective in showcasing more about your brand and providing value to your audience. You can quickly pique your audience’s attention by including diversity in your social media content plan.
2. Scheduling Adjustments
Social media management takes a lot of effort. As a result, in running business profiles, scheduling social media posts in advance is the standard practice to formulate a structured and manageable social media calendar. Yet, if your timetable becomes too predictable, your followers may become disinterested. As a result, you must experiment with your scheduling to see which posts create the greatest engagement on Instagram, Twitter, and Facebook.
It’s also a good idea to keep track of how many times you’ve published. According to Hootsuite, users prefer to see the brands they follow publish once or twice a day. Yet, audiences on different platforms have different preferences for the frequency of social media posts. Here are the post frequencies you should be aware of, according to Hootsuite.
- Facebook: 1-2 posts per day
- Instagram: 3-7 posts a week
- LinkedIn: 1-5 posts per day
- TikTok: At least 1 video per day
Determining the best time to schedule can be difficult because it takes trial and error. But, with the assistance of a social media consultant, you can simplify the procedure. Experts who provide social media marketing services can assist you in developing an optimal timetable for your Facebook, Instagram and LinkedIn business profiles. Allowing social media pros to manage this allows you to focus your efforts on building your business.
3. Put Engagement First
Operating a business takes a lot of time and effort. As a result, building a social media campaign is the last thing on the minds of busy business owners. Social media posts are frequently scheduled in advance and set to run on autopilot. While this creates easier and faster operations for brands, it delivers no benefits in creating connections with your target market.
The goal of having social media profiles is to be social; leaning too heavily on automated content generation and scheduling loses that goal.
Here are some benefits of social media engagement for businesses.
- Increases trust: Being engaged with your customers on social media is essential for increasing trust. Consumers expect transparency and clear communication around any changes that may affect their product or service.
- Complimentary market research: Interacting with your customers gives you direct access to sentiment and feedback about what they want to see, how to develop your brand or product, and even what will attract them to buy.
- Develop relationships: The first step in developing a relationship with your consumers is to provide them with excellent material that motivates them to participate. Developing excellent customer relationships allows you to cultivate a community of committed consumers and brand champions.
Engagement on Instagram, LinkedIn, and Facebook is critical for building long-term relationships with your fans. Connected audiences act as brand ambassadors, promoting your services at every opportunity.
4. Visual Content
Visual content, which produces more engagement than any other form of media, can work wonders for your social media initiatives. This is due to how the brain processes visual information, which is 60,000 times faster than text, according to 3M Corporation studies.
But how can you effectively integrate visuals into your content strategy for social media? Consider the following pointers:
- Maintain brand consistency: Your visual content for your social media campaigns must remain true to your brand. Use only your brand’s colours and relevant images so that your audience can easily identify you amid the countless posts in their newsfeeds.
- Use GIFs: GIFs immediately catch attention, especially when used playfully. They only last a few seconds, making them ideal for fast-paced social networks like Twitter or Instagram Stories.
- Create videos: According to HubSpot, including videos in your social media content strategy generates 83 per cent more leads. According to HubSpot’s 2021 social media trends research, short-form videos like Reels and TikToks are extremely efficient in increasing engagement and bringing in more leads.
Based on your present methods, you may need to make a number of modifications to reactivate your Facebook, LinkedIn, and Instagram business pages. Taking on this challenge may be intimidating for some, but it is a critical step in regaining the interest of your primary audience.
A social media expert may also advise you on the best form of visual material for your company. Professionals who provide social media marketing services have greater knowledge and resources to maximise online visibility, engagement, and conversions.
Revamp Your Business Online Presence With the Help of Crunchy Digitalís Social Media Experts
It’s normal for your company’s social media presence to have highs and lows. But, by staying current on trends and tailoring your techniques to current audience preferences, you may revitalise your dormant business pages and achieve excellent outcomes for every social media campaign.
Crunchy Digital’s social media marketing professionals can help you build the correct techniques to re-engage with your following.
Our programs assist you in developing a great social media presence, including producing valuable content, communicating with clients, and tracking what your audience resonates with.
These critical elements will help your business discover your clients’ wants and how to connect with them to encourage sales. Our team is ready to help you create advertising campaigns or establish a social media plan that compliments your overall digital marketing efforts. Contact us today to speak with a social media expert.