Search Engine Optimisation (or SEO) strategies are responsible for improving website ranking for businesses in Sydney across different search engines. On-page and off-page SEO are two important strategies in determining the SEO ranking of a business’s website. According to FirstPageSage.com, the top 3 organic search results receive more than two-thirds (68.1%) of all clicks on the Google Search page. And businesses that are on page 2 or above will be able to expect less than 1% of clicks. On-page SEO is focused on your business’s website components. It’s about having the correct foundations to ensure search engines see value in your website. In a technical sense, this includes meta tags, internal linking, and content quality. Meanwhile, off-page SEO considers external factors like how other websites connect to yours. This comes down to domain authority and backlinking from other websites. Ready to learn more about the difference between on-page and off-page SEO and what this means for your Sydney business? Continue reading!
What is On-page SEO?
On-page SEO, or on-site SEO, uses optimisation techniques to affect the website’s search engine ranking. Through on-page SEO, you can determine which content appears on your website. Moreover, it controls site accessibility, page speed, content quality and optimisation, keywords ranking, and title tags.
Important Factors of On-Page SEO
Like all SEO techniques and strategies, on-page SEO is also responsible for increasing your Search Engine Results Page (SERP) ranking and attracting more clicks to your website link. It has certain factors that impact the quality of on-page SEO, which are:
- Search Intent: Search intent considers how well the content and keywords featured on the website align with the user’s exact search query.
- Content Quality: Online searchers and search engine algorithms prefer useful, compelling, and high-quality content. The more unique, informative, and easy-to-read your content, the better the on-page SEO result.
- URLs: A user-friendly URL shows people the intent and purpose of a web page.
- Page Titles: Google uses the main page titles to match the content with its intent to ensure users don’t waste time on irrelevant pages.
- Meta Description: This is a short description summarising the page’s content found under the Page Title in search results. This impacts the click-through rate.
- Outbound Links: External or outbound links are used to cite the source of information. It increases the legitimacy and accuracy of your content.
- Schema Markup: This coding system helps search engine algorithms understand, optimise, and rank your content.
- Internal Links: These links belong to other pages from the same website. For example, you can link specific web pages in your blogs to ensure readers discover your other web pages.
- Page UX: In SEO, page UX refers to a website’s usability. It ensures that the website is easy to use and does not have cluttered or distracting material, such as pop-ups. This impacts the user experience, showing Google that your website is a credible source for its target audience.
- Sitemap: A list of your website’s pages to help search engines understand your navigation structure.
Optimising your site’s on-page SEO factors is often the first step for improving SEO for most Sydney businesses.
What is Off-Page SEO
Off-page or off-site SEO increases search engine ranking and your site’s web traffic by boosting the connection between your site and other sites on the Internet. It involves using optimisation actions completely external to your website. In off-page SEO, your site obtains links from other trustworthy and reputable websites. These external sites mention your business name and share your content in the interest of promoting the good reputation of your site. This shows that a reliable source vouches for your website, building brand trust and authenticity.
important Factors of Off-Page SEO
The factors that affect your site’s off-page SEO and boost your site’s visibility and organic clicks are:
- Backlinks: Search engines determine your content’s value by seeing how many pages use your site as a reference.
- NAP Citations: Your business name, address, phone number, and email address improve ranking on localised organic SERP.
- Social Media and Content: You can engage a larger audience by establishing your business’s reputation on social media and content like guest blogs to increase web traffic, which positively impacts SEO ranking.
Off-page SEO is a long-term strategy that, if maintained, will help your business’s website remain at the top of search engine results for your desired keywords.
The Major Difference Between On-Page and Off-Page SEO
| On-Page SEO | Off-Page SEO |
| 1. It affects the website only. | 1. It promotes the website across the Internet. |
| 2. It uses internal linking. | 2. It uses direct linking. |
| 3. It works on quality content, meta tags, internal and external linking, and multimedia elements. | 3. It works on gathering backlinks to your site to vouch for its reputation and authority. |
| 4. It focuses on the site’s objectives. | 4. It focuses on the popularity of the site. |
On-page and off-page SEO are both essential to maintain for good search engine optimisation. These two techniques work simultaneously to improve the visibility of the website, which results in improved website traffic. If you want to execute an excellent on-page and off-page strategy, contact Crunchy Digital by booking a discovery session here. We have professional SEO services for Sydney Businesses to increase your SEO ranking and web traffic.
